the distributor of moutai sold by three sheep is not an official distributor. regarding the authenticity of the goods, it supports the official identification of moutai.
2024-09-19
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according to red star capital bureau on september 18, there has been controversy recently over the authenticity of the rabbit year maotai liquor (hereinafter referred to as "rabbit maotai") sold in the three sheep live broadcast room. the rabbit maotai sold by them came from chengdu shengjin hongye liquor sales co., ltd., which is not an official distributor of maotai.
the wine and beverage vertical account under three sheep is "three sheep drinking and singing". the link to the tumao sold previously was to shengjin hongye wine store, which is no longer in its product display window.
the red star capital bureau noticed that the operating entity of shengjin hongye liquor store is chengdu shengjin hongye liquor sales co., ltd., which was established in october 2023. the red star capital bureau called the company's legal representative wu longfei as a consumer, and the other party stated that he was not a first-level wholesaler of moutai (ie, "official distributor"). however, for the authenticity of the goods, it supports moutai's official identification or authoritative third-party identification agencies, such as "zhongjian". the customer service of shengjin hongye liquor store stated that the store has multiple cooperative distributors.
the live broadcast room of three sheep wines also cooperates with many wine shops on e-commerce platforms. judging from its current product display window, the wines on display include luzhou laojiao (000568.sz), guyue longshan, langjiu and other white wines and yellow wines. in order of sales volume, the most sold guyue longshan comes from the guyue longshan official flagship store, luzhou laojiao comes from the luzhou laojiao nongxianghui specialty store, and langjiu comes from the yanzhen store.
previously, according to the "urban report" column of henan radio and television station, a man claimed to have bought fake maotai in xiao yangge's live broadcast room. among the dozens of bottles of maotai purchased by the man through the "crazy xiao yangge" account at the "jiu daojia liquor store", many bottles were over-plucked or used fake bottle caps and fake spray codes. jiu daojia liquor store also showed "quit the store".
hangzhou jiudaojia trading co., ltd., an affiliated company of the store involved, was established in january 2019. it is worth noting that the company is a subsidiary of longquan jinwei network technology co., ltd., and li jun, chairman of longquan jinwei network, also serves as chairman of jiaogepengyouxuan technology co., ltd.
red star news reporter cheng luyang
editor: yang cheng
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