reform wave | over the past six months, more than 1,000 editors and reporters of chongqing daily newspaper group have all switched to the party
2024-09-18
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the number of downloads exceeded 30 million; 3 works with a dissemination volume of over 100 million, 24 works with a dissemination volume of over 10 million, and 366 works with a dissemination volume of over 1 million... this is the report card of the new chongqing client since its iterative upgrade on march 1 this year, half a year ago.
recently, chongqing daily newspaper group held the "embrace the core future, ai new chongqing" new chongqing client digital intelligence ecosystem co-creation conference. new and old friends from all districts, counties and departments of the city gathered together to witness the new chongqing client's upgraded content ecosystem construction, and signed contracts to settle in chongqing and jointly build the new chongqing client's digital intelligence collaborative editing center.
at the meeting, xiang zeying, secretary of the party committee and president of chongqing daily newspaper group, said that since the iterative integration and launch of the new chongqing client, it has been focusing on shaping the command "cockpit", content "general integration" and public opinion "ballast", deeply integrating various media resources, actively opening up the city's publicity platform, and fully absorbing broad social resources. we strive to create a platform-type client based in chongqing, serving the country, facing the world, and with communication, guidance, influence, and credibility in the country.
up to now, the new chongqing client has initially shown the characteristics of "central terminal, open source, and digital intelligence".a flagship of integrated communication with continuously improving communication, guidance, influence and credibility has begun to grow and develop in the wave of the omni-media era.
liu chang, deputy secretary of the party committee and editor-in-chief of chongqing daily newspaper group, released the "new chongqing client digital and intelligent ecosystem co-creation action plan" on the spot. according to the "plan", the new chongqing client will jointly build and share a new media ecology and strive to build a new mainstream media communication system. create "intelligent media", release the new quality of digital media, continue to deepen functional optimization, accelerate the pace of system reconstruction, innovate and enhance the interactive experience, and promote the transformation from "integrated media" to "intelligent media".
at the meeting, the new chongqing client also launchedthree major projects——the "people's letters" integrated media interactive application platform, the "ordinary people's love in new chongqing" project, and the "new chongqing, new landmarks, new vitality" theme series cloud exhibition co-creation project to celebrate the 75th anniversary of the founding of the people's republic of china were launched simultaneously.
according to chongqing daily, over the past six months, chongqing daily newspaper group has relied on the new chongqing client to continuously promote open-door services, integrate resources, and deepen platform construction.we have initially achieved the goal of “connecting the three” among chongqing reporting group’s resources, district and county resources, and departmental resources.
in terms of connecting the group's resources, the new chongqing client fully plays the role of the party newspaper flagship.unified platform, unified data, unified users, and separate terminal operationsthrough innovative methods, we will build a complete digital content production and dissemination system and create a large platform for co-construction and sharing.
in terms of connecting departmental resources, at present, the new chongqing clientmore than 100 units including government departments, societies, associations, state-owned enterprises, etc. at all levels in chongqing have been invited to settle in chongqing, and carried out normalized operations, further enriched the content production system of the new chongqing client, achieved the healthy and sustainable development of the content ecology, and consolidated chongqing's new media content resources "high ground".
in terms of connecting district and county resources, data channels are used to achieve efficient data transmission and dispatch release between district and county integrated media and the new chongqing client, solving the data flow problem of various media platforms and initially building a digital dissemination system for media content production in cities, districts and counties.while gathering global traffic, new chongqing also enables traffic diversion to county and district clients.
high-quality content is "hard currency", mechanism innovation is the "driving force", technical support is the "new engine", and platform operation is "strong value".over the past six months, the new chongqing client has created a new communication platform and worked hard to explore a new paradigm of integrated communication.
taking mechanism innovation as an example,over the past six months, more than 1,000 editors and reporters of chongqing news group have all moved to the new terminal., focusing on exploring and promoting the reform of internal management systems and mechanisms, optimizing organizational structures, integrating resource allocation, and rebuilding the entire process of planning, editing, broadcasting, and feedback, and comprehensively innovating the mechanisms and systems that used to focus on newspaper production.
in addition, chongqing press group further optimized the all-media ecosystem of newspapers, websites, terminals, microblogs and accounts, initially realized the integration and connection of editing and channel content, established an assessment and evaluation mechanism that adapts to integrated production and dissemination, and made every effort to build a new type of mainstream media communication system to promote the main force to advance into the main battlefield in an all-round way.
in terms of technical support, since its launch, the new chongqing client has been deeply involved in the construction of digital chongqing, has completed 12 functional iterations, and comprehensively strengthened the creation of new technological infrastructure and media technology-specific capabilities.
source: guan media
editor feng luyu
second trial of jing shiyao
third trial wang hui
