what new ideas can the data flywheel bring to the express delivery industry?
2024-09-18
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
as seven express delivery companies, including sf holdings (002352.sz), zto express (zto.n, 2057.hk), yto express (600233.sh), sto express (002468.sz), yunda express (002120.sz), jitu express (1519.hk), and deppon express (603056.sh) have successively disclosed their first-half performance, the situation of the domestic express delivery industry in the first half of 2024 has finally become clear: overall steady development.
among them, sf holding, zto express, yto express, and sto express had a total revenue of 98.072 billion yuan, a year-on-year increase of 13.5%, and a total net profit attributable to shareholders of 7.503 billion yuan, a year-on-year increase of nearly 5%; in addition, the revenue growth rates of the five companies, zto, yto, sto, jitu, and deppon, all reached double digits.
in terms of profitability levels, sf holdings, yto express, sto express, jitu express, and deppon express all achieved new highs in semi-annual profits.
the steady development of performance is due to the positive impact of the market, and is also inseparable from the express delivery companies' active exploration of digital upgrades in recent years. by fully consuming data, they have continued to make efforts to further understand customer needs, optimize business processes, and improve operational efficiency, and have achieved phased results.
geng yankun, cto of sf express group and ceo of sf technology, once said in an interview with the media that "sf express's digital transformation has achieved remarkable results."
at present, sf express has completed data mining and application on the sales side, such as intelligent marketing; on the risk control side, sf express has also completed digital upgrades in service guarantee and timeliness fulfillment by combining offline data and online data.
in his opinion, the digital construction of an enterprise needs to change with the changes in the enterprise's business. "we must focus on solving practical business problems, while also paying attention to data sharing and integration."
this coincides with the concept conveyed by the data flywheel, a new model for enterprise digital upgrades launched by volcano engine - both focus on enterprise data consumption, that is, the use of data, and emphasize the ability to apply data to the business level to help business growth.
through comprehensive, real-time and scientific data-driven decision-making, sf express has achieved data sharing and collaborative work among different departments and roles, improving overall operational efficiency and service quality. at the same time, sf express also continuously discovers and improves problems through data consumption, continuously optimizes operations and service processes, and improves customer satisfaction and market competitiveness.
similarly, deppon express has also been accelerating its pace of digital upgrades in recent years, and by introducing the volcano engine series of digital products, it has built a data flywheel model that is in line with the development of deppon express's own business.
first, with the help of the efficient data integration and labeling system capabilities of volcano engine customer data platform vecdp, deppon express has achieved the integration and visualization of user data and fully understood user needs; secondly, through the target population selection and sending timing capabilities of volcano engine growth analysis gmp, an online marketing management platform was created to achieve accurate push of marketing information.
in june this year, zhou yu, digital marketing director of deppon express, shared in an interview with the media that before cooperating with the volcano engine digital intelligence platform, deppon express could only carry out limited marketing activities per month; after introducing the gmp platform, the efficiency of deppon express's marketing activities has been significantly improved - during peak periods, about 100 marketing activities could be completed in a month, "a huge leap compared to before."
both sf express and deppon express have fully affirmed the role of data flywheel in promoting the digital upgrade of express delivery companies through practical actions. however, geng yankun emphasized that "the data flywheel is applicable to the conceptual model of every industry and enterprise, but the digitalization goals, degree of digitalization and problems to be solved of each industry, enterprise and even department are different. for some companies, digital transformation has penetrated into daily operations, and data flywheel may be only a part of it; while for other companies, they may still need to carry out infrastructure construction and development of middle platform construction before gradually realizing data-driven operations. therefore, the digital transformation of each enterprise should be based on its own characteristics and business goals."
the second half of the competition in the express delivery industry in 2024 has already begun. given that important e-commerce marketing nodes such as double 11 and new year’s festival are concentrated in the second half of the year, the express delivery industry will have huge market opportunities in the second half of the year. the data flywheel may become the growth driver for more express delivery companies and bring about more stable performance growth.
