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the mid-autumn festival holiday is over. according to data from multiple online travel platforms, although this year's mid-autumn festival travel destinations were mainly short-distance trips nearby, the duration of the tour was longer than the dragon boat festival holiday, and the number of bookings still exceeded other 3-day holidays during the year.

according to fliggy data, the total number of travel bookings for the 2024 mid-autumn festival holiday has increased significantly compared with the new year's day, qingming festival and dragon boat festival holidays.it is the highest point of the three-day holiday in the year.according to ctrip platform data,during the mid-autumn festival, hotel bookings within the same province accounted for more than 50%. popular destinations for domestic tours include beijing, shanghai, chengdu, hangzhou, guangzhou, nanjing, shenzhen, chongqing, tianjin and suzhou.

in addition, china mobile wutong big data statistics show that some distinctive niche tourist destinations have surged in popularity.jincheng, jingdezhen, daxing'anling, qinhuangdao, and aba tibetan and qiang autonomous prefecture are the top five niche destinations with the highest increase in passenger flow.。

in addition to short-distance travel, many tourists choose to travel abroad by combining holidays. tongcheng data shows that during this year's mid-autumn festival holiday, the popularity of international air ticket bookings on the platform increased by more than 160% year-on-year, and the popularity of international hotel bookings increased by nearly 140% year-on-year. hong kong and macau are the preferred destinations for mainland tourists to go abroad, and outbound travel to neighboring countries such as bangkok, tokyo, and kuala lumpur is also relatively popular.

on september 17, 2024, many tourists visited the confucius temple scenic area in nanjing and enjoyed the mid-autumn festival.

reunion is the first keyword

200the proportion of people returning home for short distances within kilometers is 63%.

family reunion is the most important keyword for the mid-autumn festival. this year, the mid-autumn festival holiday falls between the summer vacation and the national day holiday, and the number of people who travel by high-speed rail or by car to visit their relatives has increased significantly. according to china mobile's wutong big data statistics, during the mid-autumn festival holiday, the average return distance per person is 253 kilometers, with 63% of people returning home for short distances of less than 200 kilometers, 27% of people returning home for medium distances of 200-500 kilometers, and 10% of people returning home for long distances of more than 500 kilometers.

passenger flow is more frequent in the "2-hour high-speed rail circle" of jiangsu, zhejiang and shanghai, the "2-hour high-speed rail circle" of guangzhou and shenzhen, the "2-hour high-speed rail circle" of chengdu and chongqing, the "2-hour high-speed rail circle" of beijing, tianjin and hebei, and the "2-hour high-speed rail circle" of wuhan-changsha.

ctrip car rental data shows that renting a car from a big city to drive home has become a trend. the top ten hottest source cities for self-driving home for family reunion during the mid-autumn festival are: shanghai, beijing, shenzhen, guangzhou, hangzhou, chengdu, nanjing, xi'an, wuhan and tianjin. compared with this year's dragon boat festival, domestic car rental orders during the mid-autumn festival increased by 20%.

"moon viewing +" becomes a hot topic

the search popularity of moon-viewing tours and lantern-viewing tours increased by 61% and 267% year-on-year respectively.

moon-watching is the eternal theme of the mid-autumn festival. tourists consider "moon-watching" as an important consideration when choosing destinations, hotels, flights, etc.

according to data from fliggy, the search popularity of moon-watching tours and lantern-watching tours during this year's mid-autumn festival increased by 61% and 267% year-on-year, respectively. the "beijing lantern festival" at beijing garden expo park, the nanxiang guochao conference in shanghai, the moon-worshipping and blessing ceremony at wuhou temple in chengdu, the wuhan jiangtan fireworks show, and the mid-autumn festival limited parade at the tang paradise in xi'an have become popular attractions for moon-watching tours and lantern-watching tours during the mid-autumn festival. data shows that mount wutai in shanxi province topped the list of popular moon-watching destinations during the mid-autumn festival with its "moon-watching + blessing" activities, while mount siguniang ranked second with its "moon-watching + stargazing + sunrise" multiple experiences, and huiteng xile grassland in inner mongolia was popular among self-driving tourists for its "moon-watching + camping" activities.

on september 17, 2024, in hangzhou, zhejiang, the west lake "moon boat" set out again, bringing the mid-autumn festival romance unique to west lake.

tongcheng data shows that during the mid-autumn festival, the popularity of searches related to "moon-viewing flights" that take off at night increased by 97% compared to last week, the popularity of bookings for terrace rooms suitable for moon-viewing increased by 122% year-on-year, and the popularity of bookings for campsites increased by 107% year-on-year.

the ancient building tourism boom brought about by the game "black myth: wukong" is also eye-catching. according to ctrip data, shanxi province, as the province with the most existing ancient buildings in the country, has seen a 16% increase in car rental and self-driving tour orders during the mid-autumn festival compared to the dragon boat festival. tourism orders in datong, xinzhou, shuozhou and other places have increased by 14%, 20% and 40% respectively compared to the dragon boat festival holiday. as a "big nap province" in shanxi, the staff of local scenic spots are also very energetic to welcome the holiday traffic, especially in the game as the filming locationyungang grottoes, yingxian wooden pagoda, hanging temple and huayan temple are among the top five most popular attractions in the province.

tickets for the national day trains go on sale

beijing ranks first among the cities for holiday departure and arrival

the last day of the mid-autumn festival coincided with the first day of the national day holiday when train tickets went on sale. the tourism market for the national day holiday was still hot this year, and many train tickets were sold out the day before and on the first day of the holiday. judging from the train ticket reservation situation on many online travel platforms, high-speed rail tickets for many popular destinations were in short supply on the day.

data from tongcheng travel shows that tickets for popular routes such as beijing-xi'an, beijing-harbin, shanghai-luoyang, beijing-luoyang, guangzhou-changsha, and guangzhou-guiyang were sold out within one hour after the ticket sales began. among the popular routes, tickets departing from central cities such as beijing, guangzhou, shenzhen, and shanghai were the most in-demand, with beijing ranking first among both departure and arrival cities.

at the same time, along with the sale of train tickets, air ticket booking also started. according to qunar platform, air ticket prices are higher on the first day and the day before the national day holiday, and lower during the holiday. many passengers choose to travel during off-peak hours to save costs, and travel time is more dispersed than in previous years.