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on the evening of september 13, the "shangze night" china international fashion week closing ceremony and the 2024 annual awards ceremony were perfectly presented. the brilliant "splendour" of the 2025 spring/summer china international fashion week bloomed here and was frozen in a glorious moment.

this season's china international fashion week is themed "prosperity" and has dazzling highlights. 260+ brands and 400+ designers brought 160+ fashion shows, trade and art exhibitions, fashion forums and other exciting activities, which fully rejuvenated the new atmosphere of the national fashion industry platform. focusing on hot topics such as chinese aesthetics, intangible cultural heritage innovation, industrial belt connection, trade and consumption, trend leadership, green sustainability, digital fashion, diversified business upgrades, and international exchanges, china international fashion week, as an innovative carrier of china's fashion industry ecology, officially opened the first year of high-level development with vigorous vitality.

chinese style intangible cultural heritage opens up a new paradigm of expression

drawing wisdom from traditional culture is to uphold the orthodoxy, while integrating and developing with various fields is innovation. while chinese designers are in awe of traditional culture, they are constantly exploring new ways to open it up, hoping to draw more inspiration and energy from this huge treasure house, so that chinese aesthetics can gain sustained vitality in the process of integrating with modern life. the desire to realize chinese freedom has found its dream destination again at this season's fashion week.

this season, more designers and brands are using traditional culture as a new way of life to express their attitude. the opening show of takata group's mixiuti was magnificent, with magnificent chinese aesthetics echoing from different aspects, all in one go. many brands at the fashion week drew inspiration from ethnic minority culture, intangible cultural heritage, chinese history, ancient literature, etc., proving to the public that national trend intangible cultural heritage can be worn on the body and integrated into social activities.

lafaveur, a high-end women's clothing brand in hong kong, china, uses self-developed high-end fabrics with complex craftsmanship and rich design sense, combined with intangible cultural heritage crafts such as miao embroidery and chaozhou embroidery, to define the high-end aesthetics that blends chinese and western cultures; gu axin, founded in the miao village of guizhou, has used sustainable green and environmental protection concepts such as remaking old cloth and reusing old embroidery to create fashionable designs for the intangible cultural heritage elements of the miao and dong ethnic minorities this season, and brought dozens of fellow villagers from various ethnic groups from their hometowns to bring guizhou village t to the fashion week; su bai extracts the colors of the scenery of barkhor street in lhasa, and decorates it with auspicious symbols, reproducing the distinctive totems of the tibetans and the patterns that symbolize auspiciousness, and responding to the source of inspiration with gesang flowers; jixiang yijia is good at using intangible cultural heritage fabrics such as silk, satin, and brocade, and integrates chinese elements such as hand-painting, hand embroidery, and buttons into modern design, continuing and expressing the romantic spirit of "chu ci", using clothes to convey the truth, and being meticulous.

who says "national style" can't be relaxed and modern? beautyberry's theme this season "fúlù" uses the most representative straightforward blessings in chinese folklore to interpret the new modern charm of oriental culture. designer wang yutao uses the freehand colors of chinese paintings to dye the fashionable atmosphere of spring and summer, and draws on the processing of traditional clothing structure to show the elegance of new chinese clothing through changes in details. many young designer brands from the 10+3 showroom young designer base program have also used the avant-garde and trendy z generation expression, such as zuyao song's intangible cultural heritage mulberry silk weaving skills, xiangyun yarn dyeing and finishing skills, suzhou embroidery, intangible cultural heritage wuhu pulping and dyeing and other handicrafts, the light and elegant oriental poetry and painting beauty of yiyi, wulan's handmade intangible cultural heritage blue dyeing and tie-dyeing, xiangqiao sheng's oriental courtyard landscape 3d printing accessories... presenting chinese elements that are closer to the current young people's design.

in dpark fairy tale town, the cutest part of every season’s china fashion week, more than half of the children’s clothing brands incorporate chinese elements into children’s colorful daily wear and formal attire, passing on the “chinese aesthetics” from an early age.

at the china international fashion forum, the discussion on chinese aesthetics in the new era is still an indispensable highlight. the "chinese clothing·tang dynasty clothing" chinese traditional clothing theory and innovative design forum focuses on the continuation of traditional clothing in the contemporary context, and the "oriental aesthetics: shaping the future of global fashion" forum explores more imagination space for chinese aesthetics.

the infinite charm of song dynasty aesthetics has been confirmed again, becoming an inexhaustible treasure of inspiration for designers. for example, shangjiukai launched a new high-end series "zhuang zhou mengdie" this season. designer bian huizhong re-deconstructed the traditional patterns of song brocade, the "crown of brocade", and combined it with the ink painting artistic conception of chinese painting to tell zhuangzi's philosophical concept of "harmony between man and nature". the chinese time-honored brand hongdu, with the theme of "song ya ji shang", combined exhibitions with big shows, deeply refined the essence of song dynasty aesthetics, and used 3d printing technology to give song yun a full "sense of technology". shangze international brought brands such as some zeam, lai lai, mutinze mu tianzi, venhomm weihou, zhu zirui, loolayy liuli to integrate the beauty of song yun into the contemporary lifestyle, and put a perfect end to this season's fashion week with a closing show that combines ancient and modern, optimistic and confident.

the consumption trend of domestic products continues to heat up

there are still many powerful enterprises at this fashion week, including not only commercial brands with high market share, but also industry leaders with excellent supply chain and integrated production and sales. the total value of participating enterprise brands exceeds 100 billion yuan. they are actively implanting more cultural and commercial content into the new consumption trend of "domestic fashion products".

for example, after several years of new layout, jeanswest, the national leader in casual wear, has made frequent moves in celebrity cooperation and youth culture community operation in the past two years, with obvious brand renewal effects and continued steady revenue growth. this season, jeanswest tried to take a big step forward in design and marketing innovation. the 33rd china jeanswest cup casual wear design competition finals and "douyin mall super brand day" jointly created a brand marketing event, driving the c-end to achieve the "same experience" and "see now, buy now" shopping model through douyin mall; and joined hands with designer huang gang to create a fashion show that combines the cowboy spirit in the brand's genes with the guangdong province intangible cultural heritage "duntou blue" textile craftsmanship and "cat-headed lion" totem, which not only ignites the current "new trend of environmental protection", but also the "confidence tension" supported by the profound traditional chinese cultural heritage.

the "erke youth co-creation design competition" created by the china fashion designers association, the china international fashion week organizing committee and the national sports brand erke has entered its third year. this time, erke's xingyao release show joined hands with outstanding young chinese designers to follow the hot spots through the two major sections of [starry mountains and rivers] and [hero guardian]. the opening performance of yin kai, the motion capture actor of "black myth: wukong", led the audience to experience chinese culture immersively, and cleverly integrated the understanding and expression of chinese culture into sports products. at the same time, a number of new products were sold simultaneously on jd.com and other platforms, and they were sold immediately after the show. many celebrities were invited to the scene to check in with the new products, forming a hot topic on the entire network, and forming a sustainable domestic fashion closed loop with design competitions, fashion week shows, online marketing, and commercial transformation.

"domestic products" carry the national spirit and excellent traditional culture, while "national tide" represents the new trend of fashion consumption and quality consumption. from the industrial upgrade of "domestic products" to "national tide", clothing brands no longer rely on consumers' emotional blessing to sell, but return to the essence of products, and win the market with technological innovation, design creativity, high quality and brand personality as the core driving force.

the 2024 china fashion intellectual property conference, co-organized by the china trademark association, the china fashion designers association, and the china fashion association, and hosted by the china fashion intellectual property protection center, is themed "the growth and protection of well-known fashion trademark brands". experts and scholars from the fashion, legal, business and other related fields have conducted in-depth dialogues and thematic sharing around the topic of "the growth and protection of well-known fashion trademark brands", providing stronger trademark protection for these increasingly well-known national brands.

a new value platform for industrial belts empowered from the source

as the first platform for the release of chinese fashion trends and original design works, china international fashion week deeply links with china's important textile industry clusters, launches the release of professional fabric trends, and connects the upstream, midstream and downstream industrial chains such as designers, brands, supply chains and industry platforms in the place of origin, becoming another value innovation point that has been most praised by the industry in recent years. as one of the most important parts of this season's fashion week, fashion release sections such as xiamen day, shengze day, keqiao day and shandong day promote designers and original brands to integrate and innovate from the upstream end, and lead the upstream and downstream of the industrial chain to upgrade to the development direction of collaborative co-creation.

several important industrial belts also joined this season's china international fashion week to present a new look of the industry. for example, hongtai teamed up with "golden roof award" designer pan yiliang to bring a high-end fashion show using high-quality cashmere from the yulin cashmere industrial belt as raw materials; nansha lanhe, an important origin of the intangible cultural heritage fabric xiangyunsha, teamed up with designer jin yu to bring a xiangyunsha show that combined intangible cultural heritage with young new chinese aesthetics; the china fashion color association teamed up with the "down jacket capital" zhejiang pinghu to hold the 2025 international down jacket fashion trend release and china pinghu down jacket fashion development event, inviting nationally and even internationally renowned local brands, enterprises, and trade integrated platforms to discuss the future development of the down jacket industry.

china textile information center, national textile development center and china fashion designers association specially presented four chinese textile fabric fashion trend releases, linking textile enterprises, technology enterprises and original designers, and based on the core concept of "25 spring and summer chinese textile fabric fashion trends" "xinxing", released trends in core categories such as denim, woolen textiles and women's wear.

the "ss25 china denim fabric fashion trend release" took the lead and was jointly released by guangdong qianjin denim, black peony textile, foshan zhixing, ruyi denim, and tianhong (china), looking forward to the future changes in denim fashion; the "china wool knitwear fashion sports fashion trend release" was jointly presented by sande textile and "golden roof award" designer liu yong, using the vibrant power of trends to inspire the transformation direction of wool textile fashion; the "ss25 china fashion women's wear fashion trend release | shengze day" was jointly released by jiangsu huajia silk, suzhou shetianxia technology, suzhou xingfengqiang textile technology, and suzhou longquan xili silk technology, focusing on fashionable women's wear, establishing a trend link between the present and the future for the development of the industry.

"a journey following the lights shines brightly | swarovski elements fashion trend release", international fashion brand swarovski invited designers zhang wei, jiamu yangrexi, li huishan and chen caini to jointly create a magnificent and dreamy journey following the light, which is a perfect conclusion to this season's trend series of activities.

the first laboratory for the launch of digital fashion innovations

developing new quality productivity is the proposition of the times for the apparel industry, which has achieved the transformation from a fashion manufacturing power to a fashion manufacturing powerhouse. the technology industry and the fashion industry are cooperating more and more closely, based on the digital transformation of traditional industries and the new digital consumption needs of the people, to create innovative application scenarios.

designer brand chnnyu chnnyu's theme this season is "sputnik", which covers the unisex neutral series, functional clothing, sustainable items, etc. it works closely with root three technology gaiaiag® to explore more possibilities of cutting-edge technology, innovative fashion, and natural symbiosis.

for xtep ss25 "leading the golden age", designer sui zhenchong took running as design inspiration, integrating technology and innovation, and integrating environmental protection concepts, aesthetic design, and functionality. while maintaining commercial standards, he always adhered to the environmental protection concept of reducing energy consumption and waste, showing unlimited imagination for the future development of sports technology clothing.

in recent years, the brand xiangshang sports from weichai group, a fortune 500 company, has collaborated with ningbo renhe company to develop elastic sensors - smart wearable products, opening up new areas for smart wearable products. the concept of technological innovation and sustainable symbiosis, "huafeng millennium·china fiber brand linkage sharing forum", jointly brought by the china chemical fiber industry association and huafeng chemical co., ltd., presents young designers' innovative expression of cutting-edge fiber fabrics. olympic champion chen yibing assisted and brought her daughter to the "t stage debut" to witness the official launch of the "china fiber brand linkage sharing forum fiber brand library" and the authoritative release of the first batch of brands in the library.

suit brands are also rolling in high-tech. as china's largest custom suit export company, trands has 7 intelligent production plants and 40 intelligent production lines. relying on the self-developed information system platform, through the intelligent transformation of the production line, it has realized a customized production model with multiple varieties, small batches, high quality and rapid response, and has completed the transition from global garment processing to global single-cut customization, becoming a world-renowned suit customization expert. this season, we will continue to work with the well-known haute couture designer zhang peng to create a suit fashion journey of "chinese intelligent manufacturing" and "chinese design".

this season's china international fashion week digital fashion has 6 digital shows and 30 sets of digital fashion, bringing together chinese landscape digital art, kunqu opera and other arts. "wanshengzhixiang" ss25 china international fashion week phoenix phoenix special presentation was co-created and provided with technical support by lingdi technology style3d, using ai-driven computer vision algorithms and deep learning models to achieve high-precision, smooth action presentation, generating more accurate and natural animation sequences.

outside the show, the digital holographic interactive experience of "wansheng elephant" china international fashion week attracted many fashion bloggers and ordinary audiences to check in. the twin digital human "phoenix" performed digital fashion as a virtual model, while showing the fashion dressing experience, dynamic capture, and realizing the digital human simulation linkage effect. together with netease (beijing) digital industry center and netease fuxi, we jointly held the theme event "aigc unleashing imagination in the fashion field", from creative inspiration to online and offline marketing and display of the digital fashion industry chain closed loop, using technology to promote chinese fashion brands to the world, so that more consumers can see the strong future of chinese fashion empowered by technology.

in addition, cr land's north china region simultaneously released the "vansheng elephant" ss25 china international fashion week digital spokesperson phoenix phoenix specially presented the theme video and ss25 china international fashion week promotional film in 7 cities, 17 shopping centers and high-end office buildings; china international fashion week, beijing phoenix club, beijing wangjing mixc, xosmō and easyar jointly launched an ar check-in experience that combines urban and natural aesthetics - "prosperous flower landscape", which places ar technology in the city, creates the beauty of prosperity in the name of flowers, and uses digital technology to achieve urban commercial interaction.

continuously diversified and open business scenarios

this season's fashion week continues to promote the commercial development of emerging designer brands. combining the ordering needs of the fashion industry and the needs of brands at different levels and types, with dhub design exchange as the main camp, it launched brand support projects such as the 10+3 showroom young designer base plan, the art of wearing accessories art exhibition, and future star works exhibition. it also cooperates with nicole select, showroom shanghai, funteen, wud designer brand collection space, white noise and other platforms to create diversified consumption scenarios and create a more open and diverse business atmosphere.

the dhub design fair, which is celebrating its 10th anniversary, is becoming more and more prosperous. the second "opening" of the "art of wearing" accessories art exhibition is committed to creating an international display platform for 22 talented and skilled young accessories designers from an international perspective. among them, there are many accessories brand managers from xiaohongshu, who not only have mature online channels, but also have a large number of fans. going from xiaohongshu to the accessories art exhibition is also an important means for brands to break the circle and find new resources. many designers told reporters that they hope to get to know more chinese clothing brands through this accessories art exhibition and produce more wonderful chinese style "chemical reactions".

young designers from the 10+3 showroom young designer base program, including new designers who have just debuted in the future star project, are no longer bound by western rules of the game. instead, they make use of and extend traditional cultural elements and craftsmanship, establish their own fashion aesthetic system, take advantage of the "national tide" trend, and give full play to the advantages of local narratives, and have received cooperation invitations from many senior buyers.

the first order fair held by showroom shanghai in beijing attracted 31 brands to participate. the total number of visitors in four days was nearly 1,000. buyers mainly came from the beijing-tianjin-hebei region, and a large amount of recharge was generated. many brands said that they had not had a targeted understanding of the ecological environment of the northern market before, and this beijing order fair filled this gap. everyone was able to better understand the needs of the north china market so that targeted adjustments can be made in the future.

funteen昘霆 from shanghai is also full of sincerity. it combines the creative ideas of the young people of generation z, colorful and interesting lifestyles, and diverse styles of product selection, becoming a trendy and attractive highlight in the dhub design center exhibition hall.

in recent years, fashion business has accelerated innovation and personalization, reconstructing content and recreating value from aspects such as space scenes, brand portfolios, and operational logic. this season's fashion week has increased cooperation with characteristic commercial landmarks and shopping centers, and held the "wansheng elephant" business matchmaking meeting with china resources mixc life commercial north china region, linking douyin life service with many well-known brands to jointly explore new business models, marketing models, and creative models in the fashion industry. it also brought together dozens of well-known domestic and foreign brands in jinan mixc and taiyuan mixc, and held 4 special joint shows to promote the continued prosperity of fashion business and fashion consumption; in addition, the "toughness in the big environment: the symbiotic wisdom of buyer stores and designer brands" forum discussed the commercialization of designer brands in the current big environment. at the same time, the fashion week cooperated with many stores in beijing white noise space to hold exclusive activities to achieve consumer linkage.

in addition to the official exhibition, many brands of this fashion week also organized their own ordering meetings to conduct commercial conversion before and after the show. in the boat-shaped exhibition hall in the atrium of the beijing hotel, where the opening show mixiuti was held, the mixiuti limited-time boutique was bustling all day long. vip customers from all over the country rushed to place orders before and after the show, achieving large sales. brands such as anadi and newfang invited hundreds of domestic partners and vip customers to watch the show and quickly realized order conversion after the show. the mi&go brand pre-show private order meeting has achieved multiple large orders, and continued to receive new orders on site after the show, and has driven the designer's evergreen models of previous seasons to repeat orders. for brands such as valley boy, subai, maggie ma, and gu axin, which mainly rely on online channels, a large number of brand audiences have appeared in the online live broadcast room during the show, asking for listing or broadcasting.

as the business atmosphere of fashion week continues to become more diverse and open, more new and segmented tracks are gaining attention, bringing differentiated and distinctive fashion experiences to designers, brands, buyers and consumers from different angles.

a "living room" for exchanges between fashion industry insiders and outside china

as an international window for promoting chinese fashion and foreign cultural exchanges, china international fashion week has joined hands with russia, austria, the united states, australia, vietnam and other countries in this season's fashion journey. the "china-russia fashion night" to celebrate the 75th anniversary of the establishment of diplomatic relations between china and russia and the china-russia cultural year, the russian brand shin & amethyst flower cooperation show, the swarovski trend release show, and many international brands participating in the dhub design fair brought their own unique fashion styles.

2024 marks the 60th anniversary of the establishment of diplomatic relations between china and france, and is an important opportunity for the two countries to exchange, cooperate and talk about friendship. the china fashion designers association international department and guardian art center have jointly created the sino-french art exhibition "national color and palace color - qing dynasty palace weaving and embroidery costume color exhibition" and "dior's gold", which allow people to experience the radiance and beauty of the exquisite clothing art of china and france in the same space. among them, "national color and palace color - qing dynasty palace weaving and embroidery costume color exhibition" focuses on displaying nearly 100 rare qing dynasty palace weaving and embroidered costume exhibits from the palace museum and shenyang palace museum, of which nearly 90% of the exhibits are exhibited for the first time.

the two forums sharing the latest global trends, pantone trend sharing: new color forces in 2024, paris narilodi 25/26 fall/winter international fashion trend release and project report "the secret of popular brands", brought more fresh inspiration to fashion practitioners and enthusiasts. the forum "new urban trend - fashion and urban renewal" jointly created with beijing international design week and pechakuchabeijing allows experts, scholars and practitioners in different fields to learn from each other, exchange ideas and explore new ideas and methods for urban renewal.

the century-old brand hongdu’s exhibition “song ya jishang—contemporary expression of hongdu’s song dynasty aesthetics” allows people to see the leisurely beauty of the fusion of ancient and modern lifestyles; the 2024 top ten fashion technology awards yunshang town·2024 china fashion technology award award-winning exhibition brings together the essence of fashion craftsmanship and technology, leads the new trend of modern high-end customization, promotes the inheritance and innovation of traditional chinese clothing craftsmanship and technology, shapes chinese fashion craftsmen, and intelligently assists the normalized and healthy development of enterprises and industries; the joint show of outstanding designers from the school of fashion and textiles of the hong kong polytechnic university, china, allows fashion people in the capital to deeply appreciate the avant-garde trend from hong kong island.

at the fashion week, an art installation vip lounge built by jinba men's wear attracted attention. in this reception room designed with rich oriental connotations and high-end texture, artistic home furnishings can be seen everywhere. combining jinba men's wear with new men's wear products that incorporate oriental elements, it is not only a place for important guests to take a rest, but also attracts many trendy kols to check in.

grasping the traffic code of chinese fashion

china international fashion week is actively looking for the traffic code of fashion, gathering brand resources, designer resources, industrial resources, scientific and technological resources, international cooperation resources, e-commerce platforms, authoritative experts and mainstream media, and providing support for the high-quality development of "chinese design" and "chinese brand" through the deep integration of innovation chain and industrial chain resources.

as the earliest fashion week in china with the widest influence in the industry, this season's china international fashion week has also set off a wave of enthusiasm online and offline, sharing the "grand" event. important official media such as cctv, gntv, xinhua news agency, people's daily, china daily, china economic net, brtv, weibo fashion, kuaishou fashion, sina fashion, tencent fashion, sohu fashion and other important online media platforms, fashion designer magazine, textile and apparel weekly, china textile news, china apparel and other industry media, as well as madame figaro, "fashion l'officiel", "fashion bride" and other fashion media paid full attention to the coverage, cctv video, video number, kuaishou, weibo, douyin, tencent video, youku, iqiyi and other platforms broadcast the whole process, #china international fashion week# topic was on weibo hot search/boot screen and kuaishou hot list and douyin hot list, and the total exposure of all online and offline platforms has now exceeded 1 billion+.

this season's fashion week has teamed up with xiaohongshu to launch the "new intangible cultural heritage" public welfare support plan, established the "xiaohongshu rural workshop", linked multiple forces, helped the leaders of intangible cultural heritage workshops to achieve one-to-one pairing with young fashion designers, and assisted in the implementation of new intangible cultural heritage products, realizing the two-way flow of resources and value sharing, driving the intangible cultural heritage to "become popular" and the countryside to "become prosperous".

as the cultural center of china, beijing has developed film, television, entertainment and sports industries. this season's fashion week was attended by many celebrities, who took the initiative to check in for fittings and show up on the platform. olympic champions sun yang and chen yibing, famous actors liu lin, weng hong, a yunga, yu xiaoguang, zhang wen, zhao ke, young actor huang youtian, famous musicians richie jen, peng jiahui, hanggai band, famous hosts yang lan and li sisi, supermodel/designer ma yanli and many other celebrities and fashion kols appeared on the show to help promote chinese fashion.

currently, china's fashion industry is in a critical stage of qualitative leap. it needs time to settle and grow, and it needs generations of designers to explore and refine, integrate elements of the times, and innovate expressions.

as a national platform for exchange and cooperation in fashion design, culture and art, china international fashion week continues to empower industrial development through original design, introduce and activate new quality productivity, and innovatively reshape and optimize every link in the fashion value chain, becoming a problem-solver for the upgrading and value upgrading of china's fashion industry and an innovative carrier for china's fashion industry.

the sun is shining and the moon is growing. only by supporting the history can we move towards the future.

there is never a lack of new things at china fashion week; here there is a resonance between tradition and modernity, a dialogue between art and technology, a fusion of creativity and business, a symbiosis between industry and ecology, and even a resonance between the region and the world. standing at a critical stage of the industry's qualitative leap, it leads a new chapter in chinese-style modernization.

let us also look forward to the aw25 china international fashion week from march 23 to 30, 2025, which will bring a new look to china's fashion industry.