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on september 12th, uk time, yoseido, the official designated skincare brand of london fashion week 2024, held a global launch of its "water-free journey" men's rejuvenation series, and simultaneously announced the global spokesperson for this series of products - 2024 london fashion week global ambassador and world supermodel hu bing.

ms. wu yifan, ceo of yoseido, attended the event and shared the stage with mr. hu bing to talk about the wonderful journey from acquaintance to relationship with the brand. mr. david pemsel, executive director of the british fashion council, and the minister counselor of the chinese embassy in london were invited to participate in this event. under the attention of global fashion, they jointly witnessed the dazzling moment of chinese skincare brands at the international fashion festival.

at the conference, bfc executive director david pemsel was the first to express his joy about the in-depth cooperation with yoseido. after experiencing the products himself, he praised the magical skin care effects from china! ms. wu yifan, with a more confident attitude, officially recommended yoseido, a distinctive chinese skin care brand, to the global fashion circle.

as a high-end skincare brand under the yangshengtang group, yoseido has finally achieved the goal of replacing deionized water in traditional skincare products with pure birch sap after nearly a decade of scientific research. the concept of waterless skincare not only improves skincare efficiency, but also brings a streamlined and efficient cell-level anti-aging solution to the skin. this innovation has undoubtedly led the "fashion trend" in the field of skincare!

this year, yoseido has achieved another breakthrough in the waterless skin care formula system. it has creatively completed the research and development of the patented ingredient fermented birch juice and successfully applied it to a series of high-end products, including the men's rejuvenation series that was officially launched globally this time.

as the global spokesperson for yoseido's men's revitalizing series, mr. hu bing also expressed his appreciation and love for the brand. from experience to cooperation, yoseido's anti-aging products have always been hu bing's secret to maintaining skin health and vitality. whether it is the yoseido forest black diamond mask, or the popular winter pregnancy essence, or the men's revitalizing series, they are all indispensable choices for hu bing in his daily facial care. he also hopes to use his influence to pass on this efficient and unique skin care concept to more people, so that more men can experience the real skin care revolution through yoseido.

during her visit to london fashion week, ms. wu yifan was also invited to accept interviews from many international fashion media such as vogue. she not only shared her profound research and understanding in the field of skin care, but also her unique insights on integrating oriental health wisdom into modern skin care technology, which was highly praised by the media present.

yoseido's trip to london fashion week not only showcased the confidence that a chinese skincare brand should have at the world's top catwalk, but also won attention and recognition from the international fashion industry with its strength.

i believe that in the future, it will not only be chinese faces active on the world fashion stage, but also chinese brands that can lead the global skin care concepts!