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on september 14, the 2024 world minnan culture festival opened grandly in jakarta, indonesia. this cultural festival has many highlights, especially the joint launch of the "chinese love, global heart" kugou music's first global song collection competition with kugou music under tencent music entertainment group to further promote china's excellent traditional culture through music.

the competition is themed "chinese love, hearts from all over the world", and is guided by the chinese embassy in indonesia, fujian foreign cultural exchange association, fujian provincial department of culture and tourism, and co-organized by quanzhou foreign cultural exchange association, world quanzhou youth association indonesia branch, indonesian quanzhou youth chamber of commerce, and guangzhou kugou computer technology co., ltd. the competition aims to promote more high-quality chinese music works to the world stage, let the minnan culture go out of china and the world through songs, inspire the strong patriotic enthusiasm of compatriots at home and abroad, and gather strong national confidence.

at the launching ceremony, kugou music representatives introduced in detail the outstanding achievements made by its label "kugou culture" in the export of music and culture in recent years. as the first international label in china with chinese lyrics and music in multiple languages ​​and chinese original songs that are popular overseas, kugou culture has released more than 180,000 songs overseas, including "flowers along the way (indonesian version)", "later i met him (indonesian version)", "confession in the evening breeze" and other popular songs that have been on the charts for a long time in indonesia, singapore, malaysia, vietnam, thailand, taiwan, china, hong kong, china, etc., with more than 3 billion playbacks. the relevant songs can be listened to for free on the international music platform joox. last year, kugou music was rated as a "national cultural export key enterprise" for 2023-2024. its "kugou culture promotes chinese original music to the world" project was successively rated as a national "2023 global service practice case" (only 19 companies nationwide) and "2023 guangdong province service trade excellent case" (11 companies in the province), and cctv news channel and other media have paid attention to it.

in order to let more overseas chinese feel the charm of chinese music and chinese lyrics and music, kugou music also invited indonesian new generation singer keiza kaithlyn to perform on stage as a representative singer to sing the song "aku masih memikirkanmu". this is an indonesian song adapted from the chinese hit song "later i met him". it was ranked top6 on spotify's global rising chart and swept more than ten charts in indonesia. the global playback volume of both the chinese and indonesian versions exceeded 2 billion.

as the countdown on the big screen on site started, the "chinese love, global heart" kugou music's first global song collection competition officially kicked off. it is reported that this competition invites music lovers at home and abroad, and has two tracks, original and adapted. participants can create and submit original songs according to their actual situation, or choose any song from the song list provided by "kugou culture" for adaptation. the winners can not only receive generous bonuses and royalties, but also get exposure to millions of resources on kugou music and tencent music platforms, allowing their works to be heard by more people.