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on september 16, 2024, online news showed that a xiaomi su7 vehicle caught fire in nanjing, which attracted more official attention. at the same time, xiaomi auto also paid attention to the incident and responded promptly on september 17.

xiaomi su7

according to official news from xiaomi auto, at around 10:03 am on september 16, 2024, a xiaomi su7 was involved in an unexpected traffic accident on a road near nanjing south railway station.

afterwards, xiaomi auto cooperated with the traffic police, fire department, etc. to investigate the accident scene and conducted analysis based on vehicle data.

after analysis, it was preliminarily confirmed that the vehicle involved ran out of the lane and crashed into the isolation flower bed area due to slippery road surface and improper driver operation.

online pictures

the bottom of the battery was severely damaged as the vehicle's front bumper and chassis area hit the continuous square stones around the isolation belt.

in view of this, it is suspected that the battery was hit internally and a local short circuit occurred, resulting in short-term smoke and flames, and pressure release downwards.

in addition, xiaomi auto officials also stated that the passengers in the car were injured in the collision and have received timely examination and treatment in the hospital.

obviously, judging from the official response of xiaomi motors, this incident should be a traffic accident. as for why the xiaomi su7 involved smoked and caught fire, it should be because of the impact of external force, which caused a short circuit inside the battery.

xiaomi motors official response

in other words, the fire in xiaomi su7 in nanjing can basically rule out factors such as "spontaneous combustion", and it should be caused by external forces.

it should be said that xiaomi auto’s official response to the online incident was timely, allowing the public to better understand the facts, thus avoiding possible doubts and damage to the brand image.

i think this is a wise move. after all, in today's environment where information spreads extremely quickly, "silence is golden" is no longer suitable for the current environment.

xiaomi su7

in fact, xiaomi auto has always been able to provide timely responses to online events and netizens' questions, allowing users to better understand xiaomi auto's concepts and product designs.

long before this, xiaomi auto launched the "answer netizens' questions" program to provide answers to online rumors and some netizens' questions.

it should be said that the launch of "answering questions from netizens" has played a great role in helping xiaomi auto to better expand its market.

xiaomi su7

compared with many new car-making forces in china, xiaomi motors can be regarded as a "latecomer". however, in the fiercely competitive market, xiaomi motors has firmly occupied a place.

nowadays, in terms of market sales, xiaomi auto has also achieved enviable sales results. in august 2024, xiaomi auto did not release specific sales data.

however, the official said that xiaomi auto's monthly sales in august once again exceeded 10,000 units. in fact, according to public data, xiaomi auto's monthly sales have exceeded 10,000 units since june 2024.

xiaomi su7

as of august 2024, xiaomi auto's monthly sales volume has exceeded 10,000 units for three consecutive months.

it should be said that it is not easy for xiaomi auto to achieve such sales results. you know, the competition in the current chinese auto market is very fierce. even the once mainstream automakers are now under great competitive pressure.

as for domestic brands, the sales of some automakers have shown a trend of "continuous decline". there are even some automakers that once performed well, but now it is difficult for them to even be among the top 10 domestic automakers in terms of sales.

xiaomi su7

as for joint venture brands, some mainstream car companies that once performed well have now seen their monthly sales volume drop to less than 20,000 units.

all these show the fierce competition in the domestic auto market. after entering the second half of 2024, the competition in the domestic auto market will be even more intense.

under such circumstances, xiaomi auto, as a "latecomer" in the auto market, still maintains a monthly sales volume of more than 10,000 units, which is truly worthy of recognition.

xiaomi su7

here, we hope that xiaomi motors will achieve better sales prospects in the domestic auto market. finally, regarding the xiaomi su7 fire incident in nanjing, please refer to the official response.