huang yaohai, senior vice president of moji weather: exploring new value of meteorological services
2024-09-18
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in recent years, extreme weather such as high temperatures and heavy rains have brought many inconveniences to people's production and life. with the advent of the smart era, people are increasingly relying on mobile phone weather forecast data to prevent and reduce disasters and reduce economic losses. on the other hand, "knowing the weather and traveling accordingly" has become a modern travel concept. the combination of meteorology with consumer fields and subdivided scenarios has become increasingly close, and new meteorological values need to be explored.
as a weather app with 700 million installed users, 150 million active users, and over 2 million paid members, moji weather not only provides consumers with a variety of segmented weather forecasts, but also goes deep into industries such as aviation, transportation, and agriculture to dig deep into industry scenario solutions. according to huang yaohai, senior vice president of moji weather, at the 2024 services trade fair, moji weather is preparing to enter the middle east and southeast asian markets, taking the first step towards globalization.
meet the needs of users in multiple scenarios
48-hour precipitation forecast, 56-hour cloud and rain radar, wind particles, precipitation type, air quality forecast... when consumers check the weather forecast, they may not think about the complex forecasting technology behind these seemingly simple numbers.
"in 2018, ai technology related to image processing has entered the field of weather forecasting from traditional face recognition. moji has developed a weather forecast product based on ai technology, which can predict the weather in the next 48 hours. traditional forecasts use numerical models. after ai technology comes in, it converts the weather situation field into a series of images and sequences to predict weather changes." huang yaohai said, "the core of ai is that it requires a large amount of data to make the forecast more accurate."
according to huang yaohai, the basic data of moji weather comes from the national meteorological administration and local meteorological bureaus. at the same time, moji weather purchases overseas commercial meteorological data to integrate domestic and global data. when some large-scale weather situations come, such as when a typhoon is formed on the sea surface, more data can be obtained for prediction. through the self-developed algorithm, multiple data sources are integrated through the algorithm to make up for the shortcomings of a single radar data source. based on ai technology + weather radar, moji weather can provide street, kilometer-level, and minute-by-minute forecasts of future precipitation changes across the country.
taking consumer demand as the starting point, moji weather has developed a variety of forecast products, including weather pain index forecast, heat stroke index forecast, and extreme weather high-precision warning, to enhance the user experience of multiple scenarios. 15 years of product technology accumulation, coupled with the exploration and satisfaction of segmented user needs, constitutes the core competitiveness of moji weather.
in terms of industry, moji weather's services cover more than 20 industries, including rail transit, internet of vehicles, highways, aviation, logistics, terminal delivery, energy, environmental protection, sports events, new retail, etc., with more than 200 corporate customers.
taking the 2022 beijing winter olympics as an example, moji weather has achieved objective correction of rapid forecasts of factors by building machine learning applications in the meteorological field, and has improved the accuracy of wind speed forecasts in the yanqing mountain competition area by 15%. "the beijing meteorological bureau uses a number of commercial meteorological services and makes comprehensive judgments based on the advantages of each scenario, successfully ensuring the progress of the winter olympics." huang yaohai said.
gradually optimize revenue structure
in may 2022, the state council issued the "outline for high-quality development of meteorology (2022-2035)", requiring the enhancement of independent innovation capabilities in meteorological science and technology, the improvement of the level of high-quality economic development of meteorological services, and the optimization of the supply of meteorological services for people's better lives.
under the wave of digitalization, the vitality of meteorological service formats has been continuously released, and moji weather has also ushered in a good revenue growth in recent years. huang yaohai said frankly, "moji has been profitable since 2014. in the past, it was monetized through traditional advertising, accounting for more than 90%. in recent years, through tob business and membership services, the entire professional meteorological revenue accounts for more than 10%. in the future, the revenue structure will become healthier and healthier, and we hope to provide users with more value through professional meteorological services."
it is understood that the weather systems of domestic mobile phone manufacturers all use data provided by moji, and moji has also cooperated with smart speakers, smart watches, car networking and other ecosystems. "the oem model will lead to a decrease in our installed base. some users will no longer download the moji app if they only need basic weather services. the oem model can bring us some income, and we will also make the functions of the moji app more powerful so that some users can find usage scenarios." huang yaohai said.
compared with commercial weather companies that have been developed in foreign countries for 40 to 50 years, moji weather, which was just established 15 years ago, is more like a young and energetic person. in fact, in terms of revenue scale, moji ranks fifth in the world. the top three companies in the world are all american companies, and the fourth is a japanese company. in terms of accuracy, in 2023, according to the forecastwatch evaluation report, moji weather ranked first in the world in terms of forecast accuracy in china.
in the search for more business growth, moji weather has set its sights on overseas markets. "the recent global success of black myth: wukong shows that excellent domestic products are also popular overseas. moji has been serving c-end users in china for many years, and their satisfaction is high. we also have a good data accumulation overseas, so we want to release the overseas version of moji weather, with the middle east and southeast asia as the first choice," said huang yaohai.
in the era of artificial intelligence, the introduction of new technologies will make the analysis and prediction of meteorological data more efficient and accurate, and will also make the value of meteorological services more prominent. "looking to the future, moji hopes to continuously explore new value of meteorological services through technological innovation and inject more new vitality into social and economic development," said huang yaohai. (beijing evening news online)
