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exploring the road to "upgrading" of chongqing's motorcycle industry

2024-09-18

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from september 13th to 16th, the chongqing international expo center was crowded with people, as the 2024 china international motorcycle expo (hereinafter referred to as the motorcycle expo) was held here.
as the only national-level motorcycle professional exhibition in china, the motorcycle expo fully presents the latest technologies and products of the entire domestic industry chain. compared with previous years, this motorcycle expo has many new changes in product structure, supply chain and technology orientation, indicating that the motorcycle industry is experiencing a new round of growth and exploring new paths for the "upgrading" development of chongqing's motorcycle industry.
on september 14, at the 2024 china international motorcycle expo, the tilt-head motorcycle took the audience to experience the feeling of speeding. photo by reporter luo bin visual chongqing
product differentiation
seeking new competitive advantages
at the motorcycle expo, many leading automakers such as zongshen, lifan, wuji, yingang, zhangxue, qianjiang, and benda successively released their latest flagship products, especially in mainstream market segments such as racing, cruising, and urban scooters with displacements of 150cc, above 250cc, and 600cc, showing a "violent trend".
the reporter also found at the scene that many car companies have adopted a differentiated competitive route, and the new products they released have distinctive features in appearance, function and positioning. for example, the storm riders booth launched an electric motorcycle s9 specially designed for young people. the vehicle is very compact, with both retro and modern elements, a maximum speed of 24 kilometers per hour, and a range of up to 41 kilometers.
the person in charge of the booth introduced that in order to ensure riding safety, the vehicle has integrated a number of intelligent technologies, including the intelligent central control app that supports data monitoring, speed adjustment and track recording.
located in hall n1, chongqing brand everest yttrium power also displayed its new product - the world's first carbon fiber ultra-light high-speed electric motorcycle latte 01 competition edition. the vehicle is extremely simple and tough in design, weighing only 62.5 kg, but the peak power of the motor reaches 6000w, and it is equipped with a 72v/45ah high-rate lithium battery pack, which has excellent performance in off-road, endurance, and control.
"in addition to large-displacement, entertaining automatic transmission fuel vehicles, this motorcycle expo also features many electric two-wheeled vehicles with intelligent networking features and avant-garde designs, as well as personalized small-displacement motorcycles, electric off-road vehicles, electric advs, electric racing cars and other models." yang xuchao, vice president of the municipal chamber of commerce and industry, said that this brought more new exhibition experiences to the audience.
zeng yu, deputy general manager of chongqing exhibition center co., ltd., said that this year, the number of exhibitors of recreational two-wheel off-road vehicles has increased significantly. more than 20 domestic leading companies including huayang racing, kevis racing, like racing, pleike racing, as well as electric off-road vehicle representatives such as qiulong electric off-road, tanli electric off-road, and apollo electric off-road participated in the exhibition, which doubled the number of similar exhibitors in the previous session.
supply chain collaboration
driving the improvement of manufacturing industry
zeng yu introduced that another important change in this exhibition is that in previous years, the auto parts exhibitors were mainly fuel motorcycles, but this year the exhibition fully covers the supporting system of the two-wheeled vehicle industry, with 616 auto parts exhibitors, a new high.
the reporter saw in several exhibition halls that most of the parts suppliers' booths were staggered with those of vehicle manufacturers, and their popularity was no less than that of the host brands. some of the parts companies were participating in the exhibition for the first time.
xinneng'an released the kunyuan series of battery products at the motorcycle expo, which have been fully upgraded in terms of power gradient, voltage platform and vehicle model adaptability. for example, in terms of power performance, it supports 120a continuous discharge and 150a pulse discharge, which can easily cope with steady-state high-speed driving or instantaneous acceleration, climbing steep slopes, etc. the maximum cruising range of electric motorcycles can reach more than 200 kilometers.
at the ones booth, each titanium alloy screw is very eye-catching. these titanium alloy screws are specially used for motorcycle modification. they have advantages in sturdiness and aesthetics and are loved by many motorcyclists.
in addition, there is also a chongqing enterprise that independently developed the vimoto helmet bluetooth headset, and the supporting app can realize the intercom of the fleet without any distance limit or number limit. the "eye of the future" brand is the first safety warning light in the industry, with unique advantages in brightness, aesthetics, intelligence and ease of use.
zeng yu said that the rapid growth in the number of exhibitors of various parts and components is closely related to the improvement of domestic motorcycle vehicle manufacturing capabilities and the upgrading of the supply chain. in addition, in line with the national development trend of electrification, intelligence, and networking, this year's leading companies in the three electrics, such as batteries, motors, and electronic controls, have an unprecedented lineup of exhibitors, bringing more high-end products that are more in line with national standards, providing a strong guarantee for the standardized and safe use of electric vehicle products.
"in terms of cycling equipment, 'made in china' domestic cycling equipment brands are rising rapidly and have occupied the main domestic consumer market." zeng yu said that at the exhibition, domestic leading cycling equipment companies represented by ls2, faseed, morex, yongheng, gsb, saiyu, duhan, and star knight all shined.
core technology research
benchmarking against international brands
technology is the fundamental driving force behind industrial progress, and this exhibition also fully demonstrated the characteristics of innovation-led development.
for example, zongshen, qianjiang and honda simultaneously released new products based on the "e-clutch" electronic clutch technology. this technology adds an electric motor to the manual clutch, which can automatically replace the driver to operate the clutch lever, greatly improving the safety, comfort and convenience of riding, and can provide an acceleration experience comparable to that of professional racing drivers.
industry insiders pointed out that zongshen and qianjiang successfully developed this technology independently and launched new models equipped with this technology almost at the same time as honda, which means that domestic motorcycles have caught up with international brands in this core technology field.
there are many similar "technical surprises". for example, wuxi saiying power, an exhibitor, uses multi-mode common rail technology to achieve "oil-to-electric" without restrictions on vehicle models and batteries, with a short cycle and low cost, in response to the difficulties that motorcycle companies often encounter in "oil-to-electric" conversion, such as limited battery installation space, complex three-electric matching, high cost, and long r&d cycle.
in addition, there are also motorcycle intelligent cornering auxiliary spotlights, high-tech airbag safety vests, motorcycle hud head-up display systems, etc. the electrified architecture gives motorcycles more openness and possibilities in design and function to meet the increasingly diversified market needs. at the motorcycle expo, the characteristics of the industry chain's innovation-led development are becoming more and more prominent, and the future development of the motorcycle industry is promising.
new chongqing - chongqing daily reporter bai lin
original title: exploring the road to "promotion" of chongqing's motorcycle industry - observation of new technologies, new products and new changes at the 2024 china motorcycle expo
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