2024 ciftis: time-honored brands launch new products to showcase new trends
2024-09-17
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china youth daily client news (china youth daily, china youth network reporter zhang min) at the 2024 services trade fair, which is full of black technology, fashion and time-honored brands also collided, showing the new trend of national fashion. during the services trade fair, the ss2025 beijing fashion week week up trend show was exhibited in hall 11 of shougang park, and 14 time-honored brands from beijing and tianjin also appeared together.
in the time-honored brand exhibition area, time-honored brands from beijing and tianjin interacted and exchanged ideas, bringing together 13 beijing time-honored brands and their affiliated brands, including gongmei tongniu, raymond, tongrentang, dabei photography, ruifengxiang, nei liansheng, baihua, wu yutai, and beijing daoxiangcun, as well as tianjin time-honored brand lutaichun, covering six major fields, including arts and crafts, traditional chinese medicine, commercial retail, industry, food processing, and resident services. from the perspectives of inheritance, culture, brand, and innovation, it fully demonstrated the unique charm of the fusion of century-old classics of time-honored brands with national fashion.
this time, the time-honored brands brought not only traditional culture, but also a new image with a sense of technology after "transformation". tongniu relies on aerospace-grade products and uses 3d spatial imaging technology to create a multi-sensory experience hall consisting of digital people wearing tongniu products and immersive four-sided dome led giant screens, creating a new marketing scene for time-honored brands. nei liansheng brings handmade cloth shoes and cold-adhesive cloth shoes that integrate technological fabrics and national trend designs. "raymond 1940" combines the "new chinese style" design concept with the "new national trend" fashion trend. while retaining the classic shanghai-style suit customization, it relies on the design advantages of the chinese clothing production skills studio to integrate intangible cultural heritage into clothing and accessories. in addition, gongmei group's new intangible cultural heritage consumer brand "yuxun", baihua's natural and healthy lemon honey water, tongrentang zhima health, and dabei photo studio's on-site photo editing allow the audience to feel a different time-honored brand.
at the same time, at this year's services trade fair, time-honored brands also combined their own characteristics to blossom in multiple places and told new stories based on the characteristics of the industry. for example, capital agricultural products group set up a "capital agricultural food tasting experience area" on site, where liubiju pickled vegetable pancakes, longmen vinegar drinks, wangzhihe fried stinky tofu and other delicacies were unveiled. wangfujing group's xbot coffee robot showed visitors how to use the latest technology to make delicious ice cream and coffee. quanjude's central axis food gift and sauce duck series products, donglaishun's halal series products, beijing daoxiangcun and other products showed the new vitality of time-honored brands with novel cultural consumption scenes, products and experiences.
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(source: china youth daily client)
