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hefei responds to different reports on the investigation of the three sheep case, lawyers explain

2024-09-17

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on september 17, the hefei high-tech zone market supervision and administration bureau issued a report stating that it had filed a case against three sheep network technology co., ltd. for allegedly "misleading consumers" during live broadcasts. however, the two versions of the report issued by the department attracted a lot of attention. the report containing the content "the district market supervision and administration bureau has repeatedly interviewed and urged enterprises to standardize their business practices in conjunction with relevant departments" was deleted in seconds.

according to southern metropolis daily, at around 12:00 noon on september 17, the hefei high-tech zone market supervision and administration bureau issued a report on the investigation of the three sheep network. at 11:45 on the same day, the hefei high-tech zone management committee's weibo account "hefei high-tech release" issued a notice similar to the above content, but it was deleted soon after it was released, triggering widespread doubts. the report stated that the hefei high-tech zone market supervision and administration bureau, together with relevant departments, has repeatedly interviewed and urged companies to standardize their business operations, and will resolutely investigate and deal with illegal and irregular behaviors in live streaming of goods by companies in accordance with the law.

on the afternoon of the 17th, a reporter from xiaoxiang morning news called the public telephone number of the hefei high-tech zone management committee regarding this matter. the staff member said, "we have an interview here, but our interview is not conducted together with the municipal supervision bureau. this seems to have been investigated for quite a long time. i am not sure about the details. i need to ask the municipal supervision bureau."

the reporter from xiaoxiang morning news then called the hefei high-tech zone market supervision administration to inquire about the reason for the deletion, but the staff said they were inconvenient to be interviewed.

fu jian, a well-known criminal defense lawyer and director of henan zejin law firm, said that multiple interviews do not directly affect the severity of the final punishment. interviews are a means for regulatory authorities to guide and supervise enterprises, aiming to urge enterprises to standardize operations and prevent illegal behavior. if the three sheep still fail to correct their illegal behavior after multiple interviews and continue to engage in improper behavior such as false propaganda, the regulatory authorities may use this as a factor in aggravating the punishment in subsequent penalties.

for the relevant departments, interviews with relevant units are a reflection of fulfilling administrative responsibilities and responding to consumer demands in a timely manner, which can better safeguard the legitimate rights and interests of consumers and maintain the stability of market order.

through interviews, regulatory authorities can also promptly understand the business conditions and existing problems of enterprises, provide guidance and suggestions, and help enterprises prevent and correct illegal activities.

multiple interviews are a warning to companies, indicating that regulatory authorities are paying close attention to their business operations and requiring companies to strictly abide by laws and regulations, promptly discover and correct existing problems, and avoid the continuation and expansion of illegal activities. multiple interviews may also have a certain impact on the company's reputation.

according to the public information sorted out by nandu reporters, on september 8, 2023, the official website of the hefei high-tech industrial development zone management committee issued a statement introducing that on the morning of the 7th, zhang daoyang, deputy director of the network monitoring department of the state administration for market regulation, and his delegation went to hefei three sheep network technology co., ltd. to investigate the creation of the "national network market supervision and service demonstration zone". he hanxiang, deputy director of the anhui provincial market supervision bureau, and chen ming, director of the hefei municipal market supervision bureau, accompanied the investigation.

the article also mentioned that the research team put forward guiding opinions on the brand cultivation, complaint handling, advertising and other work of sanzhiyang network technology company, pointing out that although the company has grown into a leading e-commerce live broadcast company, it must still insist on seeking progress while maintaining stability and move forward steadily. while promoting development, it must also pay equal attention to regulatory norms. the company must continue to maintain its entrepreneurial passion, seize opportunities, establish and improve a compliance management system, and promote the healthy development of the company.

in addition, three sheep network technology co., ltd. was also selected as hefei’s 2023 headquarters enterprise (a total of 73 companies).

xiaoxiang morning news reporter wu chenxingzi