1 yuan mooncakes are a hit on the internet, with many companies purchasing them as a bonus! netizens: they taste good and are worth the money
2024-09-17
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mid-autumn festival is coming
various mooncakes have quietly appeared on the market
coconut mooncakes, meat mooncakes...
various flavors and packaging
dazzling consumers
when the old brand shouted loudly
online shopping platform
a small mooncake that costs only 1 yuan
like a dark horse "breaking out of the siege"
became popular on social platforms
on e-commerce websites
enter the keyword "moon cake"
sales volume ranked in the front
most of them are 1 yuan mooncakes
(minimum order quantity is 1 piece, 50g per piece)
sales volume shows 100,000+
mr. zeng from shenyang said that he bought 30 mooncakes for 1 yuan on an online shopping platform out of curiosity. after trying them, he said that although the taste was a bit sweet, it was definitely worth the price. the mooncakes are not big, so there is no need to worry about not being able to finish them. although they cannot be compared with branded mooncakes, they are more than enough as snacks.
in addition, some netizens shared that their company's mid-autumn festival welfare is this 1 yuan mooncake. the blogger ms. li said that she thought the company was stingy at first, but after tasting it, she found that although the mooncake was small, the taste was not too bad.
mr. zhang, a salesperson at a food factory in jiangsu, said that on e-commerce platforms, this type of mooncake has become a hot-selling item, especially around the mid-autumn festival, when many companies purchase it in large quantities as employee benefits. the unit price is 1.2 yuan per piece, excluding shipping costs. the wholesale price for more than 800 pieces is 1 yuan per piece, with free shipping.
mr. zhang also said that 1 yuan mooncakes do not mean poor quality. they reduce costs by simplifying packaging, using basic raw materials and producing on a production line. although the price is low, each production link has strict hygiene standards.
are mooncakes harder to sell?
some hotels and guest rooms are sold together
the reporter found out that compared with previous years, the sales volume of mooncakes this year has dropped. the reporter went to the mooncake sales area of a chain supermarket in dongchangfu district, liaocheng city, shandong province, and found that the number of customers who came to the stall to inquire was significantly less than that of other stalls. the price of bulk mooncakes was between 12.8 yuan/catties and 14.9 yuan/catties, and the price of gift box mooncakes was also between 45 yuan/box and 368 yuan/box.
the reporter from china business news learned that the sales of mooncakes this year are more difficult than in previous years, and the sales of mooncakes (in bulk) and gift boxes in many supermarkets have declined compared with previous years. in order to promote sales, many merchants are increasing discounts in the hope of clearing out their stocks in advance.
hotels are also facing the same embarrassment. sales staff said that they could clearly feel the difficulty in selling mooncakes this year. in order to complete the sales as quickly as possible, some staff chose to lower prices, while other hotel staff "bundled" mooncakes when they processed room upgrades for guests, but told the guests that it was a package deal or a "mooncake benefit."
comprehensive from china business news, upstream news, qilu evening news, national business daily, etc.
source: shanghai news radio
