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recently, the international gold price has once again set a new record.

spot gold once hit a high of $2,589.

the retail prices of gold shops in china have also risen. today, many gold jewelry stores have raised their listing prices, with the highest price increase being 15 yuan per gram to 761 yuan per gram.

according to guangdong radio and television,recently, a customer from guangzhou cashed in a pile of gold bars and gold jewelry, including more than 320 grams of gold bars and more than 450 grams of gold jewelry, including a dragon and phoenix bracelet weighing more than 120 grams, with a total value of more than 400,000 yuan.

on the other hand, jewelry stores have experienced a cold snap. according to the financial report of chow tai fook, a first-tier brand, after closing 89 stores in the first quarter, it closed another 91 stores in the second quarter, a decrease of 180 stores in just six months, an average of one store closed per day. similarly, other jewelry brands are not doing well either.

according to qianjiang evening news on the 17th, a row of deserted gold shops in a high-end shopping mall in hangzhou is a concrete expression of this "cold wave".

song cheng (pseudonym) is the person in charge of a franchise store of a certain brand, with two gold shops in jiaxing and hangzhou. he told reporters that in previous years, may day, mother's day and chinese valentine's day were all peak seasons for gold sales. before 2019, when the market was good, it was common to sell hundreds of thousands or even millions of yuan a day. "in the past, sales in the half month before and after may day usually reached four or five million, but now we can only sell a fraction of that, less than one million," said song cheng.