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apple supply chain is in mourning, and investors are worried about the demand for iphone 16

2024-09-17

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on monday, apple supply chain-related stocks generally fell as investors worried about demand for the iphone 16.

applethe stock price fell by more than 3.85% at one point, hitting an intraday low since august 9 at $213.92.tsmcadr fell by about 3% at one point, ending three consecutive trading days of gains.lingyun semiconductorit once fell 10.48% to $119.21, approaching the bottom of $107.62 on august 5.micron technologyinfineon's frankfurt stock price fell by 2.2%.

earlier, ming-chi kuo of tianfeng international, known as apple's most accurate analyst, said that the pre-order sales of the iphone 16 series in the first weekend were estimated to be about 37 million units, a year-on-year decrease of about 12.7% compared with the first weekend sales of the iphone 15 series last year. the key is that the iphone 16 pro series is lower than expected. kuo compiled data on the pre-order sales, average delivery time, and pre-pre-order shipments of each iphone 16 from apple's website and made his estimate based on this.

an article on the wall street journal website also gave the same sign of weak sales of the iphone 16 series.on september 14, the e-commerce pre-sale results of the iphone 16 series showed that the iphone 16 pro max was sold out in seconds on multiple platforms. however, this "popularity" is based on the "price reduction of the entire series at the first launch" and the pre-sale price breaking.

guo mingchi said that one of the key factors for the decline in demand for the iphone 16 series is that the main selling point, apple intelligence, was not released together with the iphone 16. in addition, fierce competition in the chinese market continues to affect iphone demand.

last week, apple held a press conference called "glowtime". but the first batch of iphone 16s with apple intelligence features will not be launched until next month in the form of a beta version. the most anticipated feature of the iphone 16 series is the apple intelligence feature.

in sharp contrast to the above unfavorable situation, before the release of the iphone 16 series, ming-chi kuo repeatedly expressed his “optimism” about the market sales performance of the iphone 16 series.

wall street banks generally mentioned reduced demand

barclays,jpmorgan chaseandbank of americaanalysts also wrote in their latest report that delivery times may mean less demand for the latest iphone pro models compared to last year.

barclays analysts said:

according to our conversations with distributors and analysis of booking data from major chinese e-commerce sites, total bookings in the first few days were down year-on-year, with the pro model accounting for a lower share. sales of the pro model fell by double digits year-on-year, while sales of the base and plus models recorded year-on-year growth.

the chinese version of apple intelligence won’t be available until 2025, which could dampen early enthusiasm for the iphone 16.

macroeconomics and competition continue to drag down iphone sales in china. apple has to rely on deep discounts to help iphone 15 sales in china.

using delivery times in major markets as an indicator of demand, jpmorgan analysts wrote in a note:

early delivery times suggest that demand for the iphone 16 base model in the first week (pre-order week) was in line with the iphone 15 series, while early demand indicators for the pro models were slightly weaker relative to the iphone 15 series.

bank of america analysts tracked iphone shipping dates on apple's own website and various carrier websites and said:

shipping times for iphone 16 pro and pro max models have lengthened, but are down on average compared to this stage of the pre-order cycle last year.

while the extended shipping date could reflect demand for the iphone, other factors such as supply, inventory, allocation and pricing could also affect the shipping date.

apple has lowered the price of the iphone 16 in australia and india.