ai technology helps chinese and foreign cross-border e-commerce release new vitality
2024-09-16
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original title: ai technology helps chinese and foreign cross-border e-commerce release new vitality
xinhua news agency, beijing, september 16
xinhua news agency reporter yang na
in the exhibition hall of the 2024 china international fair for trade in services (hereinafter referred to as "cits"), many visitors who were very interested in the exhibited products gathered in front of the jd.com iran national pavilion booth.
"this year, our booth has attracted a lot more visitors. iranian products such as saffron, dates, damascus rose essential oil and nuts are becoming more and more popular among chinese consumers," said chen shiyang, head of jd.com's iran national pavilion.
visitors browse the exhibited goods at the shougang park of the china international fair for trade in services on september 15. photo by xinhua news agency reporter ju huanzong
"since the launch of the services trade fair last year, the iranian national pavilion has sold products from nearly 100 brands, and has maintained an average monthly sales volume of about 300,000 yuan." chen shiyang said that with the help of the platform's ai customer service, ai live broadcast and other methods, the national pavilion store has opened the "gate of traffic" to make chinese consumers more familiar with our products. for example, the platform's customized persian-style ai anchor broadcasts live 24 hours a day, which is not only much lower than labor costs, but also a tireless shopping guide.
jd.com iran pavilion is a microcosm of the use of ai technology in cross-border trade on chinese e-commerce platforms. at the 2024 services trade fair, ai has become a bright "label" for cross-border e-commerce, helping chinese cross-border e-commerce to unleash new vitality.
at present, 165 cross-border e-commerce comprehensive pilot zones have been established across the country. the "big data analysis report on regional development of e-commerce in china" released by the ministry of commerce's international trade and economic cooperation research institute shows that in the first half of 2024, china's cross-border e-commerce imports and exports will reach 1.22 trillion yuan, a year-on-year increase of 10.5%, and the number of cross-border e-commerce enterprises will show a rapid growth trend.
as long as you upload a product picture or keywords, ai can automatically generate a complete set of product information. the time it takes for merchants to publish products is shortened from the original 60 minutes to as fast as 60 seconds. the ai automatic reception function can respond to overseas customers promptly around the clock with zero time difference... ai is deeply empowering the e-commerce industry from the operation end, supply chain end, and consumer end. it is not only widely used in the domestic e-commerce market, but also helps to effectively solve business difficulties caused by language, time difference, supply chain and other factors in the cross-border e-commerce field.
on september 12, alibaba international station announced the launch of ai solutions for foreign trade at the 2024 services trade fair, including 18 cross-border trade links such as procurement sourcing, intelligent search, intelligent delivery, intelligent reception, and intelligent logistics. ai will be involved throughout the process to further simplify the global trade process.
liu guangjun, head of alibaba international station's china supplier business unit, introduced that currently more than 30,000 small and medium-sized enterprises are using alibaba international station's ai business assistant, and the number of products optimized by ai has exceeded one million.
"the comprehensive ai-based foreign trade is unstoppable. we hope that by advancing to digital trade services in the ai era, we can provide service trade companies with one-stop, minimalist overseas services, thereby creating a new growth point for service trade," said liu guangjun.
dhgate.com serves more than 2 million suppliers. earlier this year, it released the cross-border e-commerce vertical model "feitian" and opened it to merchants. li chun, co-ceo of dhgate.com group, said that we use this technology to improve the efficiency of e-commerce links within the platform and help buyers and sellers communicate in a complex, diverse and professional procurement and supply environment. "after the introduction of ai, scenarios or transaction objects that were difficult to trade in the past have become possible. ai has improved efficiency and quality, bringing incremental growth to cross-border e-commerce business."
at the 2024 services trade fair, arman shakaliyev, minister of trade and integration of the republic of kazakhstan, introduced that since kazakhstan opened its national pavilion on the alibaba platform at the end of 2022, more than 290 kazakh companies have opened up their own businesses on this platform, and a large number of domestic products have been exported through the platform.
"in recent years, kazakhstan and china have continuously strengthened cooperation in many fields, especially in e-commerce. kazakhstan is leveraging the rich experience of chinese partners in the e-commerce field to bring more small and medium-sized enterprises into the digital market. for us, cooperation with china will bring huge economic growth potential," said arman shakaliyev.
qu weixi, deputy director of the ministry of commerce's international trade and economic cooperation research institute, said that e-commerce has become one of aigc's core business application scenarios and is a natural soil for promoting the iteration of ai technology. cross-border e-commerce makes it easier for small and medium-sized enterprises to enter the international market by building a global supply chain and logistics network as well as a digital platform.
source: xinhuanet
