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it home reported on september 16 that apple's new generation iphone 16 series models will go on sale on friday, september 20. the four models are priced at 5,999 yuan, 6,999 yuan, 7,999 yuan, and 9,999 yuan respectively. for details, see it home's previous report.

apple analyst ming-chi kuo has just released the latest forecast report, saying that the latest results show that the pre-order sales of the iphone 16 series in the first weekend were about 37 million units, a year-on-year decrease of about 12.7% compared with the first weekend sales of the iphone 15 series last year.

he believes that the biggest reason why iphone efficiency is lower than expected this year is that the demand for the iphone 16 pro series is lower than expected, and the shipping time of the iphone 16 pro series is significantly lower than that of the 15 pro series.

in addition, another factor that led to the lower-than-expected efficiency was that apple intelligence, the biggest selling point of this generation, could not be launched together with the iphone 16 series, and the fierce competition in the chinese market continued to affect the demand for iphones.

according to kuo, although the first weekend pre-order sales of the iphone 16 pro series decreased year-on-year, the production plan of the supply chain should not change much in the short term. when apple intelligence is released in the fourth quarter, coupled with peak season promotions and other means, iphone 16 shipments are expected to improve further, and he believes that apple will adopt a more aggressive product strategy in 2025 to boost demand.