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the controversy surrounding the well-known live-streaming blogger "three sheep" and the hong kong meicheng mooncakes he promoted continued to ferment, with topics such as "douyin customer service said it would verify the meicheng mooncake incident", "the regulatory agency has intervened in xiao yangge's meicheng mooncake incident", and "three sheep removed meicheng mooncakes from the window" continuing to be on the hot search list.

the reporter noticed that the incident originated from the hong kong meicheng mooncakes that were hot-selling in the "three sheep" live broadcast room on the eve of the mid-autumn festival. they were suspected of "scamming" another hong kong brand, maxim's mooncakes, just like li kui meeting li gui; in addition, meicheng mooncakes claimed to be a hong kong brand, but it was revealed that the actual operator was a guangzhou company and it had no stores in hong kong.

at the same time, the live broadcast room of maxim's mooncakes was also bustling. according to third-party data, the official flagship store of maxim's on a live broadcast platform has broadcast live 7 times in the past 7 days, with an average of 360,000 viewers per broadcast, an average sales of 1 million to 2.5 million yuan per broadcast, and a total sales of 10 million to 25 million yuan.

the hong kong meicheng mooncakes promoted by "three sheep" are not available in hong kong. this incident has sparked heated discussions in the past two days.

on the eve of the mid-autumn festival, the live broadcast rooms under crazy brother xiao yang promoted a mooncake brand called hong kong meicheng, promoting it as a product of "hong kong meicheng". brother xiao yang claimed in the live broadcast room that "this mooncake is a high-end brand in hong kong, with black truffles inside, and it was prepared by a michelin master". however, the mooncakes of this brand were found to be produced in guangzhou and foshan, and many details such as its origin and quality have been questioned.

according to xiaoxiang morning news, staff from the huadu district market supervision and administration bureau said they have noticed the situation and the local market supervision office has already intervened in the investigation. they will respond after understanding the situation. staff from the hefei high-tech zone market supervision and administration bureau said they were not available for interviews.

the reporter tianyancha found that the brand operator of hong kong meicheng mooncakes is guangzhou meicheng food co., ltd. the brand's official website shows that guangzhou meicheng food co., ltd. was established in 2019. it is a high-end food festival gift brand that focuses on the food field and integrates research and development, design, production and sales. the company mainly operates a series of products including chinese festival high-end gifts, seasonal gift cakes, chinese and western baked pastries, internet celebrity chocolate hot products, health foods, snack foods, etc.

another hong kong meicheng food group co., ltd. was registered in april 2019 and is still registered. intellectual property information shows that the company has applied to register multiple "meisun" trademarks, one of which has been successfully registered.

guangzhou meicheng food co., ltd., the brand operator of hong kong meicheng mooncakes, was established in april 2019. the legal representative is zhang shaodeng. the registered capital is rmb 10 million. the business scope includes food internet sales, food import and export, packaging materials and product sales, etc. zhang shaozhu and zhang shaodeng currently hold 85% and 15% of the shares respectively.

the change records show that the company changed its legal representative, directors and shareholders twice in july and august this year. intellectual property information shows that the company has applied to register multiple trademarks such as "meicheng chaoyue", "meicheng life" and "meicheng mooncakes", and some of the trademarks have been successfully registered. in addition, the company has also registered multiple patents for mooncakes, packaging boxes and copyrights for works of art.

tianyan check shows that zhang shaozhu, the actual controller of guangzhou meicheng food co., ltd., also serves as executive director, supervisor and other positions in many companies including guangzhou zhuoyue investment co., ltd. and guangzhou ruicheng food co., ltd.

it is worth noting that in august this year, guangzhou meicheng food co., ltd. changed its actual controller from li shuiqing to zhang shaozhu.