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as the privatization process continues to advance, l'occitane's shares officially stopped trading on the hong kong stock exchange on september 13. according to the plan, its listing status will be officially withdrawn on october 16, and l'occitane's 14-year journey to list on the hong kong stock market has entered the countdown stage.

the hermès of hand creams

the story of l'occitane can be traced back 48 years.

in 1976, l'occitane was founded in provence, france, the "home of lavender". in 1994, l'occitane launched shea butter hand cream, which has become one of the best-selling classic products in the past 30 years. in 1995, l'occitane entered the hong kong market, and ten years later in 2005, it entered the mainland china market.

after sensing the consumption potential of mid- to high-end beauty products in china, l'occitane was listed on the hong kong stock exchange in may 2010, becoming the first french company to sell shares in hong kong, china. at that time, l'occitane's initial public offering price was hk$15.08 per share, and its market value on the first day of listing exceeded hk$20 billion.

as a french brand, l'occitane has a high reputation in china. its hand cream is also known as the "hermes of hand creams". by signing celebrity spokespersons such as lu han, zhu yilong, and zhao lusi, the company's revenue has increased significantly.

in the 14 years since its listing, l'occitane's share price fell below hk$10 per share in march 2020, with a market value as low as hk$14 billion; excluding the share price increase caused by privatization this year, l'occitane's share price reached its highest point in early 2022, exceeding hk$33 per share, and its market value once approached hk$50 billion.