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netcom news on september 15, the "enjoy e-park" future mobility carnival jointly organized by nissan (china), dongfeng nissan and zhengzhou nissan officially kicked off at solana blue harbor in beijing.

as part of nissan's brand renewal series of activities, the "enjoy e-park" future mobility carnival is a large-scale immersive experience event created by nissan for consumers. it is also a concrete expression of the new brand proposition - "enjoy by ni".

zhang xueyan, deputy general manager of nissan (china) investment co., ltd., said in her speech at the opening ceremony of the carnival: "the "e" in 'e-park' represents nissan's innovation in the field of electrification, and the word "park" refers to the immersive interactive scene that nissan has built for its users using innovative technologies. we hope to convey nissan's concept of 'enjoyment' through this event, and we also hope that every participant can truly experience nissan's innovative technologies and perceive the future of travel."

izumi shinkichi, executive general manager of nissan (china) investment co., ltd., introduced that the brand proposition of "enjoy by ni" is the localized interpretation of nissan's global "innovation for excitement". nissan ceo makoto uchida announced the new brand proposition "enjoy by ni" in china at this year's beijing auto show, which represents nissan's innovative spirit and pursuit of a better life, and is also a commitment to the diverse needs of every consumer.

at the "enjoy e-park" future mobility carnival event, nissan set up a number of interactive experience projects such as the technology interactive area, formula e electric formula interactive area, "nissan drawing drawing", fast electric car experience area, etc., allowing consumers and nissan users to experience the charm of future mobile travel together with nissan while interacting.

in the technology interactive area and the formula e interactive area, participants can feel the continuous improvement and innovation of nissan in the field of electric drive, with 77 years of history in r&d and production of electric drive vehicles.

by continuously participating in the formula e world electric formula championship, nissan has accumulated rich technical resources and experience to create more outstanding electric drive models for consumers. in the past tenth season, the nissan formula e team participated in the shanghai race in may and achieved good results.

in the "nissan drawing" experience area, children shared their views on the future world and future cars through paintings, showing their unique creativity and wild imagination.

"nissan draw draw" is a global event launched by nissan in 2020, and this is the fifth consecutive year. in this regard, izumi shinkichi said that since its launch, the event has become a platform for children and teenagers, painting enthusiasts and nissan fans to showcase their creative talents. through the participation of designers from nissan china design center, it helps cultivate creative and innovative design talents and has gained widespread social attention and support. at the same time, it contributes to the sustainable development of chinese society.

in the future, under the commitment of "in china, for china", nissan will continue to take root in the chinese market and, inspired by the new brand proposition, continue to understand user needs and bring consumers more enjoyable product and service experiences.

(photo/text: zhuo lu, netcom)