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on september 15, 2024, the "enjoy e-park" future mobility carnival jointly organized by nissan (china), dongfeng nissan and zhengzhou nissan kicked off in beijing solana blue harbor, and together with many car owners, consumers and nissan employees, a future mobility feast built by nissan's innovative technology was opened.

leaders from nissan (china), dongfeng nissan and zhengzhou nissan attended the opening ceremony of the "e-park" future mobility carnival

as part of nissan's brand renewal series, the "enjoy e-park" future mobility carnival is a large-scale immersive experience event created by nissan for consumers. it is also a concrete expression of the new brand proposition - "enjoy with ni". zhang xueyan, deputy general manager of nissan (china) investment co., ltd., said in her speech at the opening of the carnival: "the "e" in 'e-park' represents nissan's innovation in the field of electric drive, and the word park refers to the immersive interactive scene built by nissan for users using innovative technologies. we hope to convey nissan's 'enjoy' concept through this event, and we also hope that every participant can truly experience nissan's innovative technology and feel the future of travel."

zhang xueyan, deputy general manager of nissan (china) investment co., ltd., delivered a speech

izumi shinkichi, executive general manager of nissan (china) investment co., ltd., introduced that the brand proposition of "enjoy life with ni" is the localized interpretation of nissan's global "innovation for excitement". nissan ceo makoto uchida released the new brand proposition "enjoy life with ni" in china at this year's beijing auto show, which represents nissan's innovative spirit and pursuit of a better life, and is also a commitment to the diverse needs of every consumer. nissan will be committed to becoming a leader in enjoyable life and satisfying the personalized travel experience of every "ni". in addition to the beijing stop, the "enjoy e-park" future travel carnival will also be held in shanghai and guangzhou.

the carnival event was crowded with participants

at the "enjoy e-park" future mobility carnival event, nissan motors specially set up a number of interactive experience projects, such as the technology interactive area, formula e electric formula interactive area, "nissan drawing drawing drawing", fast electric car experience area, etc. participants were immersed in the enjoyable moments and felt the charm of future mobility with nissan motors. during the event, an endless stream of consumers and nissan users actively participated in it, pushing the atmosphere and enthusiasm of the scene to a climax.

among them, through the experience of the technology interactive area and the formula e electric formula interactive area, participants can personally feel nissan's inheritance and innovation in the field of electric drive. as a global automobile brand with 77 years of research and development and production history of electric drive models, nissan continues to improve and innovate in the field of electric drive. at the same time, through continuous participation in the formula e world electric formula championship, nissan has accumulated considerable technical resources and experience, thus creating more outstanding electric drive models for consumers. in the past tenth season, the nissan formula e team participated in the event in shanghai in may and achieved good results.

as a global leader in the development of intelligent and electric vehicles, the chinese market is also one of nissan's core markets. under the guidance of its new strategic plan "the arc", nissan has tailored a balanced and focused strategy for the chinese market. it will meet the diverse needs of users with a more balanced product lineup and continuously inject smart technology into its products and services.

the popular formula e interactive area

the "nissan draw" experience area gathers children who have an interest and inspiration in painting. in this world, they can imagine freely and share their views on the future world and future cars through paintings. each work shows unique creativity and unrestrained imagination. "nissan draw" is a global event initiated by nissan in 2020, and this is the fifth consecutive year. in this regard, izumi shinkichi said that since its launch, the event has become a platform for children and teenagers, painting enthusiasts and nissan fans to show their creative talents. through the participation of designers from nissan china design center, it helps to cultivate creative and innovative design talents and has gained widespread social attention and support. at the same time, it contributes to the sustainable development of chinese society.

"nissan painting" experience area

nissan will collect works online through the "nissan" wechat applet and the "nissan china" official weibo, invite designers from nissan (china) design center to participate in professional selection of works, and reward the creators of winning works.

the electric drive future brings endless enjoyment. nissan's continuous advancement in future mobility is inseparable from chinese consumers who love life and enjoy a fulfilling life. in the future, nissan will adhere to the corporate purpose of "promoting innovation and enriching people's lives", abide by the commitment of "in china, for china", continue to take root in the chinese market, and under the inspiration of the new brand proposition, continue to understand user needs, bring consumers more enjoyable product and service experience, continue the brand's journey of enjoyment, and embrace a fulfilling life together.