four-level linkage to promote the "consumer protection county tour": ziyang central branch under the sichuan branch of picc life insurance company launched the "consumer protection county tour with new mission" activity
2024-09-15
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on september 13, 2024, the "take on new missions, consumer protection county tour" activity jointly organized by picc life insurance company, sichuan branch, ziyang central sub-branch, and yanjiang marketing service department was grandly held in gujing township, yingjie town, ziyang city. yuan yuling, member of the party committee and vice president of picc life insurance company, bai feng, secretary of the party committee and general manager of sichuan branch, yu huabin, general manager of ziyang central sub-branch, and more than 20 people from relevant departments of the headquarters, provincial, central and county branches participated in this four-level linkage financial education and publicity activity.
the activity took advantage of the peak period of the market flow to set up publicity booths in the central area of the market, distribute publicity materials, explain financial knowledge, provide consulting services, display publicity slogans, etc. the leaders and employees of the head office, sichuan branch, ziyang branch and other leaders who participated in the publicity activities all participated in the publicity services as ordinary publicity personnel, experienced the education and publicity process, and felt the grassroots people's understanding and knowledge of financial knowledge, financial business and financial products.
at 8 o'clock in the morning, all the publicity personnel rushed to the rural market in gujing township, set up publicity booths with banners, carried out mass education and publicity activities at the gathering places of villagers, distributed publicity materials to villagers in the streets and towns, especially the elderly, and street shops, and gave on-site explanations. while distributing financial publicity materials to the villagers, the publicity personnel interacted with the villagers.
in order to further understand the local villagers' understanding of financial insurance, yuan yuling, vice president of the head office, and bai feng, general manager of the provincial company, specially invited villagers to hold a discussion, and had face-to-face communication and exchanges on farmers' experience, understanding, and ideas about financial consumption. while understanding the real thoughts of the villagers, they also popularized knowledge about the status and role of the financial industry in the national economy, and combined with everyone's understanding of finance and insurance, encouraged everyone to enter finance, understand insurance, recognize insurance, and participate in insurance, which won applause from the participants.
at the symposium, bai feng, general manager of picc life insurance sichuan branch, introduced to the villagers that the purpose of the company's financial education campaign is to popularize financial knowledge to consumers, solve the pain points, bottlenecks and difficulties of the majority of financial consumers, promote the company to better serve consumers, and enhance everyone's trust in the financial industry; at the same time, he also constantly reminded villagers to be careful to guard against fraud, avoid the temptation of high returns, and cherish their wealth.
mr. yu huabin, general manager of ziyang branch, explained to the villagers cases of anti-money laundering, fraud and illegal fund-raising. through the analysis of the cases, the villagers gained a deeper understanding of what anti-money laundering, fraud and illegal fund-raising are.
the on-site symposium also conducted a survey on consumers' "urgent, difficult and anxious" issues. participants at the meeting asked questions actively and the leaders in attendance took the initiative to answer them, which received warm applause from the participants from time to time.
yuan yuling, vice president of the head office, expressed welcome and gratitude to the villagers and staff involved in the publicity, highly affirmed the form of holding a financial knowledge fair, and hoped that through such activities, everyone can better understand the importance of financial insurance in daily life, understand what kind of protection insurance can provide us in life, and use these tools more scientifically to add a solid backing for the future of themselves and their families. at the same time, yuan also introduced the company nature and historical heritage of china life insurance to the villagers, as well as its responsibility in serving the construction of a strong country and serving the national rejuvenation and the purpose of "people's insurance, serving the people".
as the first attempt at the "four-level linkage" education and publicity method, it has created a new form and new idea for financial education and publicity, and has achieved remarkable results. while improving the villagers' financial knowledge, it has demonstrated the main responsibility of financial enterprises and the initiative to protect consumer rights. while carrying out anti-fraud publicity and financial education, it has also further understood that financial education has a long way to go, and has a deeper understanding of the importance and long-term significance of financial education and publicity, which has strengthened the company's determination to continuously strengthen compliance operations and continue to carry out financial education. i believe that with the joint efforts and solid promotion of the entire industry, the development of financial banks will definitely be healthier and longer-term. (xianning news network)
