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on the eve of the mid-autumn festival, the "hong kong meicheng mooncakes" promoted by xiao yangge and the anchors of three sheep attracted attention due to false advertising. meicheng mooncakes have huge sales. however, after multiple investigations, it was found that although it has registered relevant trademarks in hong kong, it has no physical stores in hong kong and is actually operated by a guangzhou company. as public opinion fermented, many details such as the origin and quality of meicheng mooncakes were questioned one after another. some careful netizens found that meicheng mooncakes were previously sold for only 59 yuan for three boxes on taobao and pinduoduo platforms. after being sold by "three sheep", the price was changed and the price was raised to 169 yuan for three boxes.

「latest developments」

on the evening of september 14, the live broadcast room of "three sheep" finally stopped selling meicheng mooncakes. faced with the overwhelming doubts of netizens, the anchor closed the comments. at the same time, the douyin live broadcast room of "crazy little yangdi" removed the display of meicheng mooncakes and the same mooncakes were also removed from the product display window.

staff from the guangzhou huadu district market supervision administration told the media that they have noticed the situation and the local market supervision office has intervened in the investigation and will respond after understanding the situation.

regarding the meicheng mooncake incident in the "three sheep" live broadcast room, douyin e-commerce said: there is no information that can be released to the public at present. when the reporter called douyin e-commerce official customer service, the customer service said: they are verifying the matter. if there is indeed false propaganda in the relevant live broadcast room, it will be handled according to relevant regulations, generally by suspension of business, withdrawal, removal of products from shelves, and closure of stores.

affected by this incident, feigua data showed that on the 14th alone, the douyin account "crazy little brother yang" lost about 121,000 followers, and the "family members" felt that they had been deceived.

"event review"

meicheng mooncakes are not produced or sold in hong kong, and the original price is only 59 yuan for three boxes

the reporter noticed that in recent years, the founders of the three sheep group, zhang qingyang (crazy little brother yang) and zhang kaiyang (crazy big brother yang), have spared no effort to promote meicheng mooncakes. previously, little brother yang claimed in the live broadcast room that this mooncake is a high-end brand in hong kong, with black truffles inside, and was prepared by a michelin master.

a video released by "three sheep" in 2023 showed: "last year, a live broadcast sold 100,000 orders", which means that "three sheep" has been selling hong kong meicheng mooncakes for three consecutive years. among the more than 100 talent shows under meicheng mooncakes, most of them are cut-off ads posted by accounts under "three sheep". moreover, in the cut-off ads in 2023, zhang qingyang and zhang kaiyang did not introduce it as a hong kong brand.

many hong kong netizens said that they had never heard of this brand, and there was no trace of this product on hong kong's popular online shopping platforms. it is reported that meicheng mooncakes claim to be "hong kong meicheng mooncakes", but the place of production and sales is not in hong kong, and the actual place of production is in guangzhou and foshan.

according to product information, the brand operator of meicheng mooncakes is guangzhou meicheng food co., ltd. (hereinafter referred to as "guangzhou meicheng"). its official website shows that the brand was established in 2019 and is affiliated to hong kong meicheng food group co., ltd. hong kong meicheng food group co., ltd. was registered in april 2019. the company has applied to register multiple "meisun" trademarks, one of which has been successfully registered. qichacha shows that the registered address of hong kong meicheng food group co., ltd. is room 1512, 15th floor, lucky center, wan chai.

guangzhou meicheng was also established in april 2019. the company has applied to register trademarks such as "meicheng life" and "meicheng mooncakes". it is worth noting that in october 2022, guangzhou meicheng tried to apply for the "hong kong meicheng" trademark, and the current status of this trademark is "rejection review in progress".

in addition, some careful netizens discovered that meicheng mooncakes were previously sold for only 59 yuan for three boxes on platforms such as taobao and pinduoduo. after being sold by "three sheep", the price was changed to 169 yuan for three boxes.

「other relationships」

recently, luo yonghao said that he would compensate for the meicheng mooncakes sold in the "make friends" vertical live broadcast room. "we checked the meicheng mooncakes exposed today, and it seems that our small vertical live broadcast room was also affected and sold some. if you have bought meicheng mooncakes in one of our "make friends" live broadcast rooms, now that we have checked, we will also refund one and compensate three in the next one or two days." luo yonghao said.