the 25th model of the new range rover is officially launched, with an official price starting at 1.412 million yuan
2024-09-15
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on september 14, the 25th model of the new range rover was officially launched, with an official suggested retail price of 1.412 million to 2.202 million yuan. on the same day, the brand experience platform "range rover" using the "private invitation" method was unveiled in chengdu.
wu chen, president of the joint marketing and service organization of jaguar land rover china and chery jaguar land rover, said that he expects range rover to fully demonstrate the charm of luxury brands with its unique lifestyle and service experience, and to form a deep brand value recognition with chinese customers. according to reports, chengdu has become the largest market for new car sales in the country, and it is also the second largest market for range rover. in the chinese market, range rover has been the sales champion of suvs above 1.5 million yuan for more than ten consecutive months, accounting for more than 50% of the market segment. based on jaguar land rover's "brand reshaping" strategy, the range rover brand will continue to focus on new customer needs.
last year, jaguar land rover proposed a brand reshaping strategy, splitting the land rover brand into three parts: range rover, defender and discovery, and forming a four-brand matrix with the jaguar brand, focusing on different user groups. (the paper reporter wu yuli)
the paper
(this article is from the paper. for more original information, please download the "the paper" app)
