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recently, the gold market has been turbulent again, and "gold prices are going crazy again" has become a hot topic on the internet, attracting widespread market attention.

"congratulations, the big gold bracelet on your hand has appreciated in value again! gold prices have skyrocketed again, and it's another record-breaking day! gold prices hit new highs every year, but this year is especially high..." at 11 o'clock in the evening on september 12, the owner of a gold shop in hangzhou looked at the soaring international gold prices and couldn't help but post this in the customer group.

the popularity of gold has also spread to the secondary market. on friday, september 13, the a-share gold and jewelry concept surged. as of the close of the day, pengxin resources rose by the daily limit, shanjin international rose by more than 4%, chifeng gold and zijin mining rose by more than 3%, and china national gold and shandong gold rose by more than 2%.

according to incomplete statistics, the international gold price has hit new highs more than 20 times this year. it is worth mentioning that just one month ago, on august 16, the international spot gold price broke through $2,500 per ounce for the first time in history. a few days later, the spot gold price hit a new high again.

as the international gold price hit a new high, the domestic gold retail price also rose rapidly. according to chow sang sang's official website, on september 13, the store's gold jewelry was priced at 761 yuan per gram, a sharp increase of 15 yuan from the previous day.

gold consumption is mixed under the high gold price. cailian reporter visited the shenzhen shuibei gold market and learned that as the gold price rises, the number of gold jewelry consumers decreases. some experts pointed out that with the high gold price in 2024, consumers' gold purchasing power has dropped to the lowest point since 2013. experts said that ordinary investors can choose to purchase "gold +" type products to allocate gold through asset allocation suggestions provided by professional investment institutions, and share the opportunity of rising gold prices.

the recent central bank's gold purchase behavior has weakened to a certain extent, and the people's bank of china has suspended its gold holdings for four consecutive months. against this background, industry insiders generally believe that the start of the fed's interest rate cut cycle, the low real interest rate of us treasury bonds and the low us dollar are the core factors that promote this round of gold price increases.

"the euro/dollar strengthened after the ecb's decision, which hit the us dollar index. in addition, data showed that the us economy was slowing down, which strengthened expectations for the fed to cut interest rates, and gold prices soared," guohua gold analyst wang yi told cailianshe reporters that if gold prices continue their upward trend, the next resistance level will be a psychological key level, such as $2,575/ounce, and then the $2,600/ounce mark.

dai kang, chief asset research officer of the development research center of gf securities, believes that in the medium and short term, there will be two sources of support for gold prices in 2024: on the one hand, as expectations of us interest rate cuts are gradually fulfilled, the downward trend in the real interest rate of 10-year us treasury bonds is expected to support gold prices to a certain extent; on the other hand, 2024 is a global election year, and the geopolitical situation may also become a source of risk for a temporary rise in gold prices.

"the best investment this year is gold bars, which have risen by 100 yuan per gram." an investor in xiaoshan, hangzhou, told the reporter that he bought a kilogram of gold bars in mid-january this year. at that time, the basic gold price was 480 yuan per gram, and today the basic gold price has reached 582 yuan per gram, making him 100,000 yuan in 9 months. the investor also told the reporter that although the gold price has reached a new high, he does not plan to sell it because he originally planned to invest in the long term.

but the surge in gold prices has had mixed effects on consumers. cailian reporter recently visited the shuibei gold market in shenzhen, where a market insider told the reporter that with the recent rise in gold prices, the number of consumers buying gold jewelry has decreased significantly, mainly because they think gold is too expensive.

ye zhibin, president of the china jewelry jadeite jewelry association, also said today that since 2024, as gold prices have continued to rise and repeatedly reached high levels, consumers' gold purchasing power has fallen to its lowest point since 2013.

from the perspective of ordinary investors, how to seize the "opportunity" of rising gold prices? industry experts say that you can buy "gold +" type investment products.

wang lixin, ceo of the world gold council in china, told cailianshe that more and more institutions in the market are issuing investment products containing gold, incorporating a certain proportion of gold into the performance benchmark of the investment portfolio, and taking gold as part of the long-term strategic asset allocation. for ordinary investors, choosing to purchase "gold +" products to allocate gold through asset allocation suggestions provided by professional investment institutions is a new option.

"the current gold price is indeed at an all-time high, and any investor should be aware of risk prevention. timing is very difficult for ordinary investors," wang lixin said, adding that gold should be viewed from a long-term perspective. gold is an investment asset rather than a speculative asset, and long-term holding can significantly improve the risk-adjusted return rate of the overall investment portfolio.

jimu news, cailian news, and national business daily

(source: jimu news comprehensive)

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