designers seek inspiration from traditional culture, and the consumption trend of domestic products continues to rise
2024-09-15
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china youth daily client news (china youth daily, china youth network reporter zhang min) 2025 spring/summer china international fashion week closed. during the fashion week, more than 260 brands and more than 400 designers brought more than 100 events, focusing on hot topics such as chinese aesthetics, intangible cultural heritage innovation, green sustainability, digital fashion, and international exchanges, fully rejuvenating the new atmosphere of the national fashion industry platform.
during this fashion week, many designers and brands used traditional culture as a new way of life to express their attitudes. many brands drew inspiration from ethnic minority culture, intangible cultural heritage, chinese history, ancient literature, etc., proving to the public that the national trend of intangible cultural heritage can be worn on the body. intangible cultural heritage crafts such as miao embroidery and chaozhou embroidery, as well as intangible cultural heritage fabrics such as silk, satin, and brocade were all unveiled at the fashion week.
this year, the consumption trend of domestic products and national trends continues to heat up. "domestic products" carry the national spirit and excellent traditional culture, while "national trends" represent the new trend of fashion consumption and quality consumption. from the industrial upgrade of "domestic products" to "national trends", clothing brands no longer rely on consumers' emotional blessing to sell, but return to the essence of products, and win the market with technological innovation, design creativity, high quality and brand personality as the core driving force.
several important industrial belts also joined this season's fashion week to present a new look of the industry. for example, during the fashion week, the high-end fashion show using yulin's high-quality cashmere as raw material amazed the audience; nansha lanhe, an important origin of the intangible cultural heritage fabric xiangyunsha, joined hands with designers to bring a xiangyunsha show that combined intangible cultural heritage with young new chinese aesthetics; the china fashion color association joined hands with zhejiang pinghu, the "down jacket capital", to hold the 2025 international down jacket fashion trend release and china pinghu down jacket fashion development event, etc.
during this season's fashion week, many visitors came to watch. photo provided by the interviewee
developing new productivity is the proposition of the times for the clothing industry, and the cooperation between the technology industry and the fashion industry is becoming increasingly close. outside the show, the digital holographic interactive experience of china international fashion week attracted many fashion bloggers and ordinary audiences to check in. twin digital people acted as virtual models to interpret digital fashion, while showing the fashion dressing experience, dynamic capture, and realizing the digital human simulation linkage effect.
china international fashion week is also an international window for promoting chinese fashion and foreign cultural exchanges. this season, it has joined hands with russia, austria, the united states, australia, vietnam and other countries in its fashion journey. the international department of the china fashion designers association and the guardian art center have jointly created the sino-french art exhibition "national color and palace color - qing dynasty palace weaving and embroidery costume color exhibition" and "dior's world-wonderful gold", allowing people to experience the mutual reflection of the exquisite chinese and french clothing art in the same space. among them, "national color and palace color - qing dynasty palace weaving and embroidery costume color exhibition" focuses on displaying nearly 100 rare qing dynasty palace weaving and embroidered costume exhibits from the palace museum and the shenyang palace museum, of which nearly 90% of the exhibits are exhibited for the first time.
source: china youth daily client
