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billionaire yan xijun’s direct selling past: jinshili was awarded a direct selling license for 18 years, but only 6 people participated last year?

2024-09-15

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yan xijun's family is shrinking its business territory. tasly (600535.sh) announced in early august that its controlling shareholder tasly biopharmaceutical industry group co., ltd. (hereinafter referred to as "tasly group") and its persons acting in concert intend to transfer their 28% stake in tasly to china resources sanjiu (000999.sz). tasly group also plans to transfer its 5% stake in tasly to guoxin investment.

after the completion of the above transaction, china resources sanjiu will hold a controlling stake in tasly, and china resources will become the actual controller. tasly is the only listed company controlled by yan xijun's family, and its operating performance is relatively stable. the sudden change of ownership shocked the outside world. the total transfer price of the transaction exceeded 7.3 billion yuan. although yan xijun's family will lose control of tasly, they will also be able to cash out a huge amount.

yan xijun, 71, is the founder of tasly. he started from scratch and has a legendary entrepreneurial experience. tasly is registered in tianjin, but yan xijun is from gansu.

he founded tasly in 1994 and made his first fortune with compound danshen pills. tasly developed rapidly and was listed on the shanghai stock exchange in 2002. with tasly as the core, yan xijun gradually extended his tentacles to many fields such as liquor, tea products, mineral water, and investment, building a huge "tasly system". in 2023, yan xijun's family ranked 492nd on the "2023 hurun rich list" with a wealth of 12 billion.

direct selling was once an integral part of the "tasly group". in june 2003, jinshili jiayou (tianjin) co., ltd. (hereinafter referred to as "jinshili") was established, with tasly holding a 51% stake. three years later, jinshili obtained the no. 10 direct selling license issued by the ministry of commerce, becoming an important chess piece in yan xijun's layout of the big health direct selling strategy.