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good news has come from the male consumer power sector, which has always ranked after children, women, and the elderly. the 2024 e-commerce big data report (the "big data analysis report on regional development of e-commerce in china" released by the ministry of commerce's international trade and economic cooperation research institute, hereinafter referred to as the "report") shows that last year, the proportion of male consumption of all kinds of goods was higher than that of women. the report pointed out that in the past year, national consumption was still dominated by daily necessities, fresh food, and personal care and cosmetics. entertainment, culture, tourism, medical care and health products accounted for less than 1% of the market share, which has great potential and is expected to become a new growth point for e-commerce in the future. from a national perspective, the proportion of online consumption of all kinds of goods by men is higher than that of women, and they especially prefer the consumption of high-value goods.

in fact, during last year's double eleven, data showed that male consumption power exceeded the "pet economy" for the first time, becoming a new growth point for e-commerce platforms, indicating that the influence and consumption power of male consumers are significantly improving. e-sports products, road bikes and jackets have become their new favorites, replacing moutai, fishing equipment and arc'teryx in previous years. not long ago, the domestic "black myth wukong" game craze swept the world. i believe that many men have purchased computers, hard drives, ps5s, e-sports chairs and other necessary hardware for this, which cost a lot of money. it can be imagined that male consumers at this time, either righteously or confidently, can be said to have taken the opportunity to be proud of themselves.