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recently, a self-media blogger was dissatisfied with a female public relations officer of a certain car brand and posted a microblog saying "can i sleep with you?" the car company said that this statement insulted women and reported it to the police, and would use legal means to protect female employees. the self-media blogger said that he posted this microblog to "borrow the other party's rhetoric."

the incident was caused by a misunderstanding due to negligence at work, which could have been resolved through communication. however, this self-media blogger used dirty words and openly made dirty jokes to insult women and undermine their personal dignity. this completely broke the bottom line that self-media and self-media people should have, violated laws and regulations, and went against public order and good customs, and must be condemned and punished.

in recent years, with the coordinated governance of all parties, the cyberspace has become increasingly clear. however, some self-media have spread false information and vulgar content in order to attract attention, gain traffic, and even disregard professional ethics and legal norms to vent personal anger and insult and attack people. we must resolutely say "no" to such behaviors that lose the bottom line and carry out effective governance.

self-media relies on the internet and has strong autonomy and high degree of freedom, but this "autonomy" and "freedom" must be used within the moral and legal framework. if one speaks and acts without restraint, it will become a source of pollution that harms the network ecology and a source of violence that hurts others. it will also damage the image and reputation of the self-media industry and affect the healthy development of the industry.

to protect the clean and healthy atmosphere of cyberspace, we media people should exercise self-discipline and fulfill their responsibilities. we must promptly remove individual bad apples, and never let a rat spoil the whole pot of porridge. (wang heng)