"china's e-commerce regional development big data analysis report" released
2024-09-14
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original title: "china's e-commerce regional development big data analysis report" released
workers' daily-china workers' network reporter yang zhaokui
on september 12, at the "2024 e-commerce conference" held during the china international fair for trade in services, the ministry of commerce's international trade and economic cooperation research institute released the 2024 version of the "china e-commerce regional development big data analysis report" (hereinafter referred to as the report) jointly created with zhiyoumai technology. the report shows that against the backdrop of a steady increase in the scale of online transactions, the overall development of e-commerce in the country still presents a "strong east and weak west" trend. in terms of specific formats, the scale of the live broadcast e-commerce market continues to expand and has become an important channel for online shopping; cross-border e-commerce has accelerated and has become a new driving force for foreign trade; instant retail formats have shown new characteristics in terms of market size, categories, and business models; and the rural e-commerce market has entered a period of steady growth.
the report points out that behind various e-commerce forms, ai is deeply empowering the entire industry from the operation side, supply chain side, and consumer side, driving e-commerce to continue to develop in the direction of all-round intelligence and personalization. the report points out that e-commerce has become one of the core business application scenarios of aigc and is also a natural soil for promoting the iteration of ai technology.
based on data provided by the "zhiyoumai consumer industry research institute" under zhiyoumai technology, the report focuses on analyzing the development status of regional "e-commerce + industrial belts". data shows that from the geographical distribution of e-commerce sales of various commodities, e-commerce sales of 24 first-level categories of commodities have a high geographical agglomeration, among which the sales of the top six provinces for 13 categories of commodities account for more than 90% (cr6). the report systematically sorts out the relatively advantageous industries of various provinces across the country, which will provide an effective reference for local governments to formulate e-commerce development strategies.
through an in-depth analysis of the structural characteristics and differences of china's e-commerce at the regional level, the report finally put forward six targeted countermeasures and suggestions: strengthen the coordinated construction of regional infrastructure, build a national e-commerce collaborative innovation mechanism, promote regional talent training and exchanges, enhance the competitiveness of regional e-commerce brands, support the innovative application of digital technology, and promote the connection between e-commerce formats and national strategies.
source: workers daily client
