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at the 2024 china international fair for trade in services, the country's first digital art exhibition of han dynasty culture, "the atmosphere of the han dynasty, a thousand years of painting" (hereinafter referred to as the "han culture exhibition"), was unveiled at the metaverse experience center in hall 3 of shougang park, showcasing han culture through digital art, bringing a different visiting experience to citizens.

the exhibition consists of five units: "chariots, delicacies, and worldly life", "fragments of good fortune, and fine paintings", "ascension to immortality and the dream of heaven", and "interactive experience area". through the support of innovative metaverse technologies and multimodal interactive displays, china's excellent traditional culture has "come alive", from clothing and costumes to cooking and banquets, from seal and clerical calligraphy to hall architecture, from brick and stone portraits to tomb sacrifices.

at the han culture exhibition, beijing youth daily reporters also saw many citizens wearing hanfu entering the museum to "enter the painting" and experience the han dynasty culture 2,000 years ago. one audience member said: "wearing hanfu, watching the han exhibition, and traveling back to the han dynasty is a very strange and wonderful experience. i also like to wear hanfu in my daily life. in my opinion, wearing hanfu is not only a manifestation of beauty, but also a kind of inheritance of china's excellent traditional culture." it is reported that this exhibition will be open to the public for a long time.

beijing youth daily reporter learned that the metaverse experience center will debut at the services trade fair in 2022, and will be successfully upgraded to create eight innovative scenes and successfully achieve "four global firsts" in 2023. this year, the metaverse experience center continues to "update", with "immersive experience + super cultural ip creation" as a demonstration, and builds five application scenarios: innovative release, metaverse digital asset circulation, vr large space, immersive classroom, and xr shooting, to promote breakthroughs in key metaverse technologies and innovation in business models, and apply emerging technologies to all aspects of cultural product creation, production, dissemination, and consumption.

in addition to the han culture exhibition, the first dunhuang vr large-space interactive movie "dunhuang: the mysterious caves of the sea of ​​sand" was also filmed here. relying on high-precision spatial positioning, multi-person interaction and real-time rendering technology, combined with the high-precision graphics processing capabilities of a high-performance backpack, the project integrates realistic scenes and grand visual art to create an immersive multiplayer entertainment experience that combines both realism and participation.

"the economic and technological development zone has vigorously promoted the prosperity and development of cultural industries, worked hard to realize the creative transformation and innovative development of excellent culture enabled by science and technology, and gradually built a high-end cultural industry system including high-tech audio-visual and other science and culture integration industries." a relevant person in charge of the beijing economic and technological development zone said that in the future, the economic and technological development zone will continue to focus on "building a pilot zone for innovative culture in the capital and a model zone for the integration of science and culture industries nationwide", continuously deepen and optimize the policy system, continue to increase support for the science and culture integration industry, and attract more leading science and culture integration companies to settle down, so as to gather tremendous strength to write a new chapter in the high-quality development of science and culture integration in the economic and technological development zone in the new era.

text/beijing youth daily reporter li jia

photo/beijing youth daily reporter fu ding