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the it blue block shanghai flagship store was officially unveiled on september 13, 2024 in shanghai xintiandi plaza, setting off a wave of young blue charm in the huaihai road business district. it group has always been based on fashion and trends, and has also actively promoted the diversified development of local avant-garde culture. in recent years, its "little it" that has been sought after by young people has gradually upgraded to it blue block, aiming to break the traditional retail model and create a "one-stop" and "experiential" diversified shopping space to bring consumers a better shopping experience.

it blue block includes a series of fashionable lifestyle-related trendy clothing, daily necessities, glasses and food from all over the world and in china. different from the earliest "little it", it blue block presents "iteration" differences from appearance to core - the appearance is centered on the logo symbolizing "blue clouds", presenting a vibrant and fresh visual style; the core adheres to the collection of different brands and categories and native culture, pursuing a diversified and integrated space.

it blue block shanghai flagship store

the new store of it blue block in shanghai is located on the first and second floors of xintiandi plaza on huaihai road, with a large space of nearly 3,000 square meters. the design of the new store cleverly combines chinese and western culture with trendy elements, depicts the atmosphere of oriental connotation with natural wood color and light and shadow, and creates a unique shopping space through different textures and design rhythms. it blue block in xintiandi plaza, shanghai incorporates a strong "shanghai style and shanghai sentiment", pays tribute to shanghai culture, draws on the depth of shikumen and alleys and the brick and wood texture of industrial plants, and creates a display space that inherits tradition and is full of modernity.

it blue block shanghai flagship store

"brand feast" of it blue block shanghai xintiandi plaza store

adhering to the it group's purpose of bringing together diverse brands and youth culture, shanghai it blue block will not only bring the popular beams brand family, but will also open shanghai's first super popular asian restaurant journal standard foodies; and as always, it will carefully introduce nearly 50 global brands from china, japan, south korea, the united kingdom, north america, australia, etc., including: kangol, carhartt wip, danton, bdg urban outfitters, fred perry, aape, izzue, b+ab, fingercroxx, :chocoolate, pan am, etc., to meet the needs of consumers with different personalities, so that fashion lovers can buy diversified, stylized and socialized trendy items in one stop.

beams' first independent store in shanghai

a highlight worth mentioning is that it blue block has joined hands with beams, a brand popular among fashionistas, to bring its multiple brands, including beams, beams boy, ray beams, beams plus, bpr beams, and beams t, to xintiandi. to celebrate the important moment of beams's first independent store in shanghai, beams has specially launched the beams shanghai limited series, including t-shirts, hoodies, eco-friendly bags and coach jackets, which will be sold during the opening period.

beams shanghai exclusive

the new store also has a "surprise" place that has not yet opened - the super popular food brand "journal standard foodies" from japan, which is expected to open on the second floor of xintiandi plaza in november, so stay tuned!

the it blue block in shanghai xintiandi plaza is a new stop after beijing, shenzhen, hangzhou, nanjing and chongqing. it provides a 360-degree consumption experience for consumers in the magic city through clothing philosophy, home taste and food culture, aiming to become a new landmark for the trendy culture of young people "in shanghai".

it group and shanghai xintiandi: working together for more than 20 years, writing a new chapter in business

it group and shanghai xintiandi have been working together for 22 years. since the grand opening of it's first flagship store in shanghai xintiandi in 2002, the cooperation between the two parties has continued to deepen. in 2020, with the upgrade of xintiandi fashion, it group launched the "big it collection 3.0 upgrade store", and joined hands with brands such as stussy and wtaps to settle in the "n+1" model. until 2024, the successful opening of shanghai's new it blue block, a series of epoch-making initiatives, not only witnessed the mutual trust and win-win situation between the two parties, but also witnessed the changes and vigorous development of shanghai's fashion trends. at the same time, the multi-point layout of it group's diversified retail in shanghai xintiandi community not only brings consumers more diverse styles and categories, but also further helps to build a trend ecology in the large community, jointly help shanghai build a high-level complex functional urban center, and stimulate the new vitality of the huaihai road xintiandi business district.