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on september 13, the iphone 16 series opened for pre-order, and a week later on september 20, the iphone 16 series will be officially on sale. however, the starting price of the iphone 16 series is 5999 yuan, which is not a small amount after all. which product should you buy still needs careful consideration.

in addition, the iphone 16 series has increased quantity without increasing price, so the iphone 15 series will naturally be discounted for promotion. on one side is the "brand new" iphone 16 series, and on the other side is the "late purchase discount" iphone 15 series. how should consumers choose? for old iphone 15 series owners, do they need to change their phones?

(image source: apple official website)

although many media, including industry celebrities such as luo yonghao and jia yueting, have complained that apple has lost its ability to innovate, the fact is that the iphone 16 series is full of surprises, and it is not a "brainless choice of the iphone 15 series" as many media say. of course, buying an iphone not only depends on the product configuration, but also on the combination of usage needs and budget. only by comprehensive consideration can you choose a satisfactory product.

three major upgrades help:

iphone 16 is still very popular

it has to be admitted that with the joint efforts of upstream suppliers such as qualcomm, mediatek, tsmc, and google, and downstream mobile phone manufacturers such as oppo, vivo, xiaomi, and honor, the competitiveness of android flagships is becoming stronger and stronger, and the iphone has gradually lost its position as a leader in the mobile phone industry. jia yueting bluntly stated that apple has become mediocre after losing jobs, and luo yonghao complained that the iphone 16 series has zero innovation.

however, a lean camel is bigger than a horse. apple's ability to innovate and break through may not be as good as before, but it is definitely not a company without innovation as jia yueting and luo yonghao said. the iphone 16 series has some upgrades from performance to camera to appearance. in total, there are three major upgrade points.

first, with the support of a18 and a18 pro, the performance and power consumption of the iphone 16 series have been greatly upgraded.

unlike the standard and plus versions that used the previous generation of chips, the entire iphone 16 series has been upgraded to the a18 series chips. the iphone 16/16 plus is equipped with an a18 chip, which has a 6-core central processor, including 2 performance cores and 4 energy efficiency cores, as well as a 5-core graphics processor and a 16-core neural network engine. the a18 pro chip has an additional graphics processor core.

(image source: apple official website)

compared with a17 pro, the a18 pro's cpu performance is improved by 15%, energy consumption is reduced by 20%, gpu performance is improved by 20%, and the system memory bandwidth, apple intelligence speed, etc. are also significantly improved.

second, it is designed specifically for apple intelligence and has a major upgrade in ai performance.

today, the world's leading mobile phone manufacturers are all deploying ai, and apple is no exception. the iphone 16 series is a product designed by apple specifically for apple intelligence, and it is also a symbol of the iphone entering a new era.

of course, the ai ​​function of iphone 16 is still not available at this stage, but without ai function features, the competitiveness of the iphone 16 series will decline a lot. i believe that apple will speed up the pace and promote the implementation of apple intelligence in china.

(image source: apple official website)

in addition, the iphone 15 pro/15 pro max also supports ai functions, but their efficiency is slightly lower than the a18/a18 pro chips of the iphone 16 series.

third, 45w, a major upgrade for iphone charging.

it seems that many netizens still have the impression that iphone fast charging technology is still 5v1a and 5v2a. in fact, iphone has already added support for up to 14.5v/2a 29w fast charging. now the iphone 16 series fast charging has been upgraded to support up to 15v/3a 45w fast charging. compared with android flagships, 45w can only be called "slow charging", but compared with previous generations of apple phones, the charging power of the iphone 16 series has increased by 50%.

with the support of the three major upgrades, compared with apple’s past products vertically, the iphone 16 series is definitely worth upgrading, but the same thing applies, should you buy the iphone 16 series or the iphone 15 series? the focus is not only on the product, your own budget and needs are equally important.

budget and needs come first.

how to choose an iphone?

the price of 5999 yuan is enough to buy a top flagship in the android phone market, but it is only the starting price of the iphone 16 series. on the other hand, the iphone 15 series has been continuously reduced in price. now, under the 10 billion subsidy activity of a certain e-commerce platform, the starting price of iphone 15 has been reduced to 4758 yuan, and the starting price of iphone 15 in some third-party stores is even less than 4500 yuan. in this price comparison, we will calculate according to the 10 billion subsidy price of the platform.

(source: screenshot of shopping platform)

first, the price range is 4,000 yuan to 5,999 yuan.

5999 yuan is just the starting price of the iphone 16 series, and you can only buy a 128gb iphone 16. therefore, xiao lei believes thatunless you have a very high demand for apple intelligence, the 256gb iphone 15 or iphone 15 plus is a more worthy choice.

second, the price range is 5999 yuan to 7999 yuan.

at this price, you can buy 128gb and 256gb versions of iphone 15 pro, iphone 16, and iphone 16 plus. the latter two phones have stronger cpu, gpu, and ai performance, but they are not part of the pro series, which also means they don’t have telephoto and high refresh screens.

(image source: apple official website)

in this price range, consumers who are looking for a balanced experience are recommended to choose iphone 15 pro. if a larger screen is needed, iphone 16 plus is a better choice.as for the iphone 16, whether it is the 128gb version or the 256gb version, the price difference with the iphone 15 pro is not big, only about 300 yuan. xiao lei thinks it is more appropriate to pay more to buy the iphone 15 pro.

third, the price range is 7999 yuan to 9999 yuan.

there are more models to choose from in this price range, and xiaolei believes that they should be differentiated by the size of storage space. if you need 512gb or 1tb of ultra-large storage space, there are iphone 15 pro 512gb and 1tb, iphone 15 pro max 512gb, and iphone 16/16 plus 512gb to choose from. the most recommended of them is naturally the iphone 15 pro/15 pro max.

(image source: apple official website)

if you are not looking for large storage space, there are also iphone 16 pro 128gb and 256gb, as well as iphone 16 pro max 256gb versions to choose from.the 256gb versions of the iphone 16 pro/16 pro max differ by 1,000 yuan, and there is no difference in other configurations except the screen size. which one to choose depends on your budget and whether you need a large screen.

fourth, the price is above 9,999 yuan.

at this price point, you basically have to choose between the iphone 16 pro and iphone 16 pro max, depending on the screen size, whether you prefer a small screen or a large screen. after all, the top-end version of the iphone 16 pro max 1tb is only 13,999 yuan, which is still a long way from the starting price of huawei mate xt.

finally, as usual, every year when a new iphone is first released, scalpers will appear to buy and hype the new phone.although scalpers suffered heavy losses from the iphone 15 series last year, there is a high probability that scalpers will still hype the iphone 16 series this year. if you fail to grab the first release on the official platform, xiao lei does not recommend buying it from scalpers at a high price.

what's more, in recent years, apple's new phone stock is relatively sufficient, and the double 11 shopping carnival will be coming soon, and after double 11 there will be a slightly smaller double 12. during these shopping carnivals, even if apple does not participate in person, the platform will generally provide subsidies, and the cost of purchasing the iphone 16 series will be greatly reduced.

if there are senior apple fans who must use the first batch of iphone 16 on september 20, in fact, xiao lei has also heard that many platforms are scrambling to launch the first batch of iphone 16 series this year. for example, ele.me will support the pre-sale and spot sale of new iphone 16 this year, and has accepted advance full payment reservations. on the first day of the new phone's spot launch (september 20), ele.me consumers can get the new phone in as fast as half an hour, and it also supports customized services such as installment payment, sealed packaging, and special delivery. friends who want to get the new phone as soon as possible may wish to pay attention.

don’t be blinded by new devices.

the best one is the one that suits you

the release of the new iphone 16 has excited many apple fans. many of xiao lei’s friends had planned to buy the new phone, but gave up the idea after a conversation with xiao lei.

before buying the iphone 16 series, we can ask ourselves three questions.are current mobile phones no longer able to meet our needs? if you want to change your phone, you must choose an iphone. can't you choose a cheaper android flagship? if you want to buy an iphone, you must choose the iphone 16 series, iphone 15 series, or even the iphone 14/13 series?

the price of the iphone 15 series has been reduced to around 4,500 yuan. in some third-party stores, the starting price of the iphone 14 series is even less than 3,500 yuan. if it is only used for daily use, the smoothness can still meet our needs.

(source: screenshot of shopping platform)

many of xiaolei's friends complained that they spent a lot of money to buy top-level flagships for the sake of "buckets", but after getting them, they found that some functions and configurations such as wireless charging and telephoto were basically useless.the pursuit of "top configuration" is more often to satisfy inner consumption desires, rather than really needing these functions and configurations.

in fact, it is similar to previous years. the low-end version of the iphone 16 series cannot compare to the pro version of the old model in most scenarios. within 7999 yuan, the iphone 15 pro/15 pro max may be more worth buying than the iphone 16/16 plus. the most worthwhile new iphones are always the pro and pro max versions. if your budget exceeds 7999 yuan, you can consider buying an iphone 16 pro or iphone 16 pro max.as for which one to choose in the end, the one that suits you is the best.

ifa100, lei technology reporting team returns triumphantly!

from september 6th to september 10th, ifa100 (berlin international consumer electronics show) kicked off in berlin, germany.

on the occasion of ifa's 100th anniversary, ai big model technology is profoundly reshaping the technology industry. lei technology sent a reporting team to conduct front-line, three-dimensional and professional reporting on ifa 100, outputting more than 40 contents. lei technology's rich experience in reporting on major technology exhibitions such as ces, mwc and awe ensures the timeliness, richness and professionalism of lei technology's ifa reporting content. the relevant content is disseminated in lei technology's 3 million wechat fan matrix and 10 million new media matrix, and the total network reading/playback volume is estimated to exceed 5 million.

we look forward to seeing you again at the next ifa, ces, mwc, awe and other world technology exhibitions!