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according to the latest news from the bmw group, the bmw group has officially announced the reorganization of its design department under the leadership of adrian van hooydonk, senior vice president of design. just like the new generation of models that redefine the bmw brand with the concept of "electrification, digitalization, and circular sustainability",a new cross-brand design team will be officially established on october 1 this year, to meet the needs of future automotive design.

the new organizational structure of the bmw design department, which focuses on the transformation of the bmw group, will continue to maintain industry-leading standards. color and material design will be integrated across all bmw group brands, andbmw brand team to be split into two studios, and strengthen the future theme of "advanced design".

“technology and consumer preferences are changing at an unprecedented pace, and car design is becoming more diverse. designing digital experiences and sounds is becoming increasingly important, and sustainable and recycled materials are playing an increasing role. design showcases all the innovative potential of our products and brands, which is why every detail counts, and the various elements must be integrated comprehensively and harmoniously,” said hoydonk.

hoydonkMaximilian Missonithe bmw group design team was introduced to be responsible for the design of bmw brand mid-to-large cars, luxury cars and bmw alpina. maximilian missoni has been the design director of polestar for many years. he has held several management positions in volkswagen and volvo.

Maximilian Missoni

former design director of mini brand of bmw groupheimer（Oliver Heilmer）will be responsible for the design of all future compact cars, mid-size cars and bmw m models.

Claudia Braunshe will lead the newly established cross-brand department and be responsible for the color and material design of the bmw, mini and rolls-royce brands. she has been in charge of the color and material design of the bmw brand since april this year and has rich experience from her tenures at porsche, daimler and volvo.

former bmw group bmw brand design directorduke（Domagoj Dukec）will be responsible for the design of the rolls-royce brand, including bespoke high-end customization and coachbuild exclusive body customization.

former design director of rolls-royce brand of bmw groupAnders Warmingwill be responsible for all advanced design topics, as well as the bmw group designworks studio.

former head of bmw group designworks studioHolger Hampfwill be responsible for the design of the mini brand.

Christian Bauerwill continue to lead the digital customer experience and drive all bmw group brands into a new era.

“i am delighted to continue to push the design and further development of our cars and brand together with a first-class team of highly qualified design professionals,” said hoydonk.

the above appointments will take effect from october 1 this year. according to reliable sources from overseas media, bmw's design language needs fresh impetus and a spirit of optimism. the new design management team will replace hoydonk at some point in the future. the dutchman, who was born in 1964, has been in charge of bmw's design department since 2009 and will continue to hold his position.

an overview of the backgrounds of the new bmw group members:

Maximilian Missoni

head of bmw brand mid-to-large cars, luxury cars and bmw alpina design

june 28, 1978: born in leoben, austria

1984-1988: studied at mariagruen primary school in graz, austria

1988~1996: studied at bg/brg seebacher gymnasium in graz, austria

1996~2000: studied industrial design at the university of art and industrial design in linz, austria

2000-2002: studied vehicle design at the royal college of art in london, uk, and received a master's degree

2002-2006: worked as an exterior designer at volkswagen in wolfsburg, germany

2006~2012: senior exterior designer at volkswagen group in potsdam, germany

2012-2014: chief exterior designer at volvo cars in gothenburg, sweden

2014-2020: vice president of exterior design at volvo cars in gothenburg, sweden

2020-2024: head of design and member of the executive management team at polestar in gothenburg, sweden

from october 1, 2024: head of design for bmw brand mid-size and large cars, luxury cars and bmw alpina in munich, germany