"the next singer": let music variety shows return to industry value and help the new blood of chinese music
2024-09-14
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music variety shows are evergreen in the variety show industry. the industry has been developing continuously for many years. according to incomplete statistics, there are about 10 music variety shows broadcast by tv stations and online platforms in summer and autumn this year. but so far, most of them have not been able to create musicians or music stages that have become popular, which has been a common problem for a long time.
the "next singer" recently aired on hunan satellite tv and mango tv showed a difference. this program did not continue to invite "familiar faces" who have appeared in many music variety shows and have traffic, but chose to promote the new generation of chinese musicians who are not so familiar to the audience but are truly talented; in terms of form, "live broadcast and real singing without sound editing" also continues the content characteristics of "singer 2024", strengthening the audience's sense of presence and reality when listening to songs, and musicians also have a better chance to go directly to the much-anticipated "singer 2025".
for chinese music, the lack of momentum in launching new works for some time has called for the industry to enter a new blood period as soon as possible, which has become a rigid demand; and the possibilities brought by "the next singer" have also become an opportunity for music variety shows to return to the industry's value, and have provided new thinking for the content industry to practice long-term development.
to be the "training ground" for the chinese music scene and ease the industry's difficulties in launching new music
more than a decade ago, as the music industry gradually moved from offline to online, music variety shows became an important channel for promoting people and songs, but now, this industry value has gradually disappeared. many variety show producers focus more on entertainment functions, which has also brought a series of controversial issues, such as indulging in covers of classic songs or popular online songs, and new songs or niche hits are difficult to see; another example is that the musicians participating in major music variety shows are highly overlapped, causing the audience to feel further fatigue.
this will further form a vicious cycle in the music industry. newcomers will not be seen, and they will not be able to gain traffic, let alone enter the selection channel for music variety shows. in fact, in recent years, new forces with singing and songwriting abilities have been emerging in the industry, but due to the lack of stages and channels, they cannot get more opportunities. as the host lin hai said in "the next singer", "there is no gap in singers, but there is a gap in singers who meet the requirements of advertisers and are favored by the program team." and such problems have indeed been alleviated in the program.
on the one hand, it is about promoting people. a group of new chinese music forces have demonstrated their true singing and songwriting abilities here, and have created many stages that have gone beyond the circle. dai quan sang "wukong" again after many years, and linked it with "black myth: wukong", which aroused the emotions of many audiences; bai jugang's "hoarseness" made many people see his progress and stage control over the past ten years; zhou feige's song "human is _" also made people shine with his high-pitched ability and emotional explosiveness; including su yunying, zhang qi, ivy and many other stages, all received a lot of applause.
at the same time, more music types and more new songs can be seen here. for example, in the third episode, "benchmark singer" huang xuan came with the new song "ghost swing"; all-round musician guan haode and zhang shidi, who has been doing harmony in "singer" for eight years, brought their works "leave me alone" and "rainy day" in the past two years respectively; and from the perspective of music diversity, there are folk music by a duo and anda, liu meilin's national style music "world game", xu weizhou's heavy metal rock style "detoxification", etc., which can be said to be a hundred flowers blooming.
producer hong xiao said: "singer is not a vertical program, so the significance of the next singer is that this stage allows the audience to see more styles and more types of singers." the inclusiveness and openness of this stage make it a "training ground for new recruits in the chinese music scene", using the top sound systems, producers, bands, and the best communication channels to create the best stage for the new generation of musicians. for the future of the music industry, such stages must be more and more.
finding the value of music variety shows and taking three steps to the future of the industry
it is also important to note that the next singer actually faces considerable challenges. on the one hand, there are many music variety shows at the same time, and there is pressure from external competition; on the other hand, because many musicians are relatively short of traffic, how the program can attract audiences and better realize the original intention and value of music variety shows to promote people and songs is also a difficult problem that must be solved. in this regard, the "three-step" approach of the next singer demonstrates the competitiveness of its content.
the first step is professionalism. the music director liang qiaobai has created many surprises when he returned to "singer". for example, the addition of details such as the guzheng in "wukong" and the pipa in "nine suns" are refreshing. the musicians can also express themselves better and impress the audience. when commenting on the band comus, wang feng pointed out that he naturally did not sing two sentences in the chorus, and the audience would sing the melody for him. "they don't regard this place as an arena. it's a very comfortable stage."
the second step is to become younger. whether it is the development of multiple vertical music categories such as rap, chinese style, and rock, or the response to the content needs of the younger generation in the form of live broadcast and full open mic, the program has gained a more solid cognition and recognition. at the same time, the competition system of the program is that new singers challenge benchmark singers, and the audience compares the performance of the two and chooses to vote by percentage. in this way, the story of challenging the "big devil" will also make young people more interested.
the third step is systematic. linking "the next singer" with "singer" not only helps the new stage and integrates resources with the spread of the head music variety show ip, but also establishes a three-dimensional talent training channel through this model, realizing a long-term channel for the new generation to dream. only in this way can a program not be quickly forgotten after it is broadcast, and the new people and new songs that come out of it will also leave a longer-term memory for the audience.
"the next battle singer" "plants trees" and the future music industry "enjoys the shade". the audience finally sees that there is actually no gap in high-quality chinese musicians, nor is there "no successor". it's just that there lacks such a stage to discover them and let them truly show their talents and love. for the program, in addition to fulfilling its responsibilities and values to the industry, its efforts to promote new things have also been rewarded through the success of one stage after another. the audience who really likes good music and is willing to discover new people have gathered together and picked up the value of music again in the music variety show. "the next battle singer" proves the correctness of this "return".
(xin wen)
source: guangming.com
