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wang yajie, reporter of economic observer at present, "cost shock" is a challenge that domestic companies must face when carrying out esg practices.

jiang xiaojiang, deputy director of the party committee work department (brand culture department) of china communications construction group co., ltd. (hereinafter referred to as "cccc"), believes that for most companies in my country, the investment in esg will increase the total cost, thus affecting profitability in the short term. however, in the long run, stable and effective esg investment can not only help companies obtain low-cost financing, but also help them improve internal governance and achieve long-term sustainable development goals.

on the afternoon of september 12, jiang xiaojiang was interviewed by economic observer at the "2024 china international economic management technology forum" held at the national convention center by economic observer·jingguan media, beijing international economic management technology promotion association, and the foreign exchange and cooperation committee of the china society for international economic cooperation, and put forward suggestions on many aspects such as esg system construction, risk challenges, and operational paths.

economic observer:some companies find it difficult to balance short-term financial returns with achieving long-term sustainable development goals in the process of promoting esg practices. what suggestions do you have for this?