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recently, the "hong kong mooncakes" sold by "crazy little brother yang" in the live broadcast room caused a stir.

according to blue whale news, crazy little yang ge and his live broadcast room both sell mooncakes of the hong kong meicheng brand. after checking the largest online shopping platform in hong kong, it was found that this mooncake was not sold. and several agents of the mooncake brand said that the company "has no stores in hong kong." according to a third-party data platform, the sales of this mooncake on the short video platform in the past 30 days have exceeded 50 million yuan.

lawyer chen zhen from henan zejin law firm told jiupai news that if the origin of a product does not match the advertisement or physical labeling, it may constitute fraud and consumers have the right to demand corresponding compensation.

hong kong movie star eric tsang and his daughter-in-law minyi wang appeared in xiao yangge's live broadcast room to promote meicheng mooncakes. photo/video screenshot

jiupai news noted that the mooncakes are still being sold on the three sheep authorized account, priced at 169 yuan for 3 boxes. previously, eric tsang had appeared in the three sheep live broadcast room, promoting this mooncake with brother xiao yang and brother da yang, and his daughter-in-law wang minyi also showed up. according to the official news from the three sheep network, on august 21, three sheep holdings (hong kong) co., ltd. officially opened. brother xiao yang once said in the video that eric tsang is the boss of the three sheep hong kong branch.

【1】three sheep hong kong branch was established less than a month ago, and many hong kong stars appeared at the opening dinner

according to blue whale news, searches for "hong kong meicheng" and "meicheng mooncakes" on hktvmall, hong kong's largest online shopping platform, did not yield any corresponding results. many agents of "hong kong meicheng mooncakes" said that "this company has no stores in hong kong" and that the production areas are basically guangzhou and foshan.

jiupai news checked the tianyancha app and found that the operator of this mooncake is guangzhou meicheng food co., ltd. the company was established in april 2019 and is located in guangzhou, guangdong province. it is mainly engaged in wholesale business. its registered capital is 10 million yuan. its legal representative is zhang shaodeng. its business scope mainly includes food internet sales (only pre-packaged food sales), food import and export, etc.

in xiao yangge's live broadcast room, he repeatedly claimed that the product was a hong kong brand and posted a "market position confirmation certificate" stating that a certain flavor of meicheng mooncakes ranked first in sales nationwide. the certificate showed that it was issued by sullivan, but there was no signature or seal from any organization.

currently, the mooncakes are still being sold through the three sheep authorized account. the winning bid in the window is 169 yuan for 3 boxes, and the logistics information shows that the goods are shipped from qingyuan, guangdong.

on september 13, meicheng mooncakes were still sold on the three sheep authorized account. photo/live screenshot

jiupai news noticed that hong kong movie star eric tsang once appeared in the live broadcast room of xiao yangge to promote mooncakes. according to the live broadcast playback video, eric tsang, xiao yangge and da yangge promoted hong kong meicheng mooncakes together. eric tsang's daughter-in-law wang minyi also appeared in the live broadcast room and congratulated da yangge and xiao yangge on their opening.

previously, the official website of three sheep network announced that on august 21, three sheep holdings (hong kong) co., ltd. officially opened for business. at the opening ceremony, hong kong stars such as eric tsang, alan tam, kenny bee, and benny chan attended the opening dinner. according to the daily economic news, xiao yangge said in the video that eric tsang is the boss of the hong kong branch of three sheep.

the first live broadcast report of three sheep holdings (hong kong) co., ltd. photo/three sheep network

tianyancha app shows that three sheep holdings (hong kong) co., ltd. was established in 2024. at present, the company has invested in one company, shenzhen yangyang jingtong media co., ltd., which was established in the same year and is mainly engaged in the cultural and art industry. the legal representative is wang xueyan.

[2] lawyer: if the registration place and origin of the product are different, consumers will not be misled and transactions will be fairer and more reasonable.

regarding the sale of "hong kong mooncakes" suspected to be produced in guangdong by three sheep online, chen zhen, a lawyer at henan zejin law firm, told jiupai news that if the origin of the product does not match the advertisement and the physical labeling, it may constitute fraud and consumers have the right to demand corresponding compensation.

chen zhen introduced that according to the civil code, fraud refers to an act in which one party intentionally informs the other party of false information, or intentionally conceals the truth, in order to induce the other party to make a wrong expression of intent. in this incident, the staff of the live video has been emphasizing the well-known hong kong brand. if the mooncakes are not produced in hong kong, it is easy to mislead consumers into thinking that they are buying mooncakes produced in hong kong, causing consumers to make wrong judgments.

"if it is directly stated that the product is registered in hong kong but not produced in hong kong, so that consumers have the right to know, they will not make misunderstandings and transactions will appear more fair and reasonable," he said.

jiupai news noted that in addition to the recent mooncake incident, xiao yangge was also exposed by the well-known anti-counterfeiting blogger wang hai for selling products suspected of counterfeiting and false advertising. wang hai mentioned that the product involved was the fake original beef rolls of "xian duo yu" that xiao yangge promoted in the live broadcast room on november 25 last year.

it is reported that the product misled about 42,000 consumers. according to the "administrative penalty decision" made by the qingshan district market supervision administration of wuhan on july 16, 2024, xian duoyu signed an online promotion service contract with three sheep on november 24 last year, with a sales unit price of 89.9 yuan, and determined that the product implementation standard was original cut meat. after the parties signed the contract, they looked for manufacturers and agreed to produce quick-frozen prepared foods. in the end, the qingshan district market supervision administration of wuhan city determined that the company had adopted unfair means to obtain a competitive advantage in its products, violated relevant laws and regulations, and fined it 500,000 yuan and ordered it to immediately correct its illegal behavior.

lawyer chen zhen said that as an intermediary, internet celebrities should also bear legal responsibility if the goods they bring are suspected of being counterfeit or fake, or exaggerated and false propaganda. "in fact, internet celebrities and the quality of products are in a relationship of mutual benefit and mutual loss. if there is a problem with the product, the internet celebrity's personality will also be irreversibly 'collapsed'. it is not possible to be exempted from responsibility by saying that they were not aware of it." he said that consumers who bought fake goods unknowingly have the right to claim compensation as stipulated in the consumer rights protection law, and can claim against the merchants and the sellers, requiring the two to bear joint and several liability for compensation, but there are restrictions on the "ten times compensation for fake goods", which needs to be analyzed in combination with specific cases.

jiupai news reporter yang zhen

editor wan xuan xiao jie

【revelation】please contact the reporter on wechat: linghaojizhe

[source: jiupai news]