live coverage of the "autumn evening" on and off the stage, cctv video launches all-weather interactive companionship during the mid-autumn festival
2024-09-14
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china news service, beijing, september 13 (reporter gao kai) the "cctv 2024 mid-autumn festival gala" has arrived as scheduled. as the exclusive interactive platform for the cctv autumn festival gala, cctv video has launched round-the-clock interactive companionship, inviting netizens around the world to watch the live broadcast of the "cctv 2024 mid-autumn festival gala". it will also take the audience to the front and behind the scenes of the "autumn festival gala" and spend a harmonious reunion night together.
it is reported that cctv video has used the "moon" as the entry point to create the "cctv video monthly invitation" 2024 mid-autumn festival special, opening the mid-autumn festival with a more diverse perspective.
on the mid-autumn festival on september 17, three chapters will be launched, namely "moon invitation·embrace the moon in the ninth heaven", "moon invitation·appreciate the most beautiful moon" and "moon invitation·recite mountains and rivers reflecting the moon", which will bring users a mid-autumn festival "audio-visual feast" with aerospace science, natural landscape, knowledge and culture; the fourth chapter "moon invitation·enjoy luxury gifts with the moon" will revolve around the 2024 mid-autumn festival gala "harmony and beautiful gifts" interactive activity.
in addition, cctv video also launched a new media live broadcast program "visiting the autumn evening show" before the mid-autumn festival, directly hitting the forefront of the recording of the autumn evening show. the main creators and guests of the autumn evening show came to the live broadcast room to share the fun and insights during the recording. this year's autumn evening show, cctv video's virtual animation host "yang xiaoyue" also ushered in a new upgrade. during all periods such as visiting the autumn evening show, interacting with the autumn evening show, and inviting moments, "yang xiaoyue" can interact with netizens in real time.
on the day of mid-autumn festival, "moon invitation" will launch multiple programs such as "kang hui says: both people and the moon are reunited, interesting talk about mid-autumn festival", "mid-autumn festival in childhood in the eyes of ai", and "central radio and television 2024 mid-autumn festival gala"; creative programs such as "moon tree hole" and "the most beautiful moon-watching slow live broadcast" will help the audience to "have fun in mid-autumn festival" without leaving home; "sing on the night of the full moon", "moon reunion screening hall", "poetry appreciation to praise the beauty of the moon", "endless feast on the night of the full moon", and "spend the mid-autumn festival in a colorful way!" will focus on presenting poems, tv dramas, and feature films with the theme of the moon and reunion, allowing the audience to "sing" the full moon, "watch" film and television programs, "appreciate" the beauty of poetry, "taste" local delicacies, and "chat" about mid-autumn customs during the festive season, and spend a happy reunion night.
live coverage of the "autumn evening" on and off the stage, cctv video launched the all-day interactive companionship during the mid-autumn festival. photo provided by the program
in addition, it is reported that the 2024 cctv mid-autumn festival gala will continue the "harmony and beauty gift" theme interactive activities of previous years. starting from 20:00 on september 17, during the live broadcast of the 2024 cctv mid-autumn festival gala, the 2024 cctv mid-autumn festival gala "harmony and beauty gift" interactive activities will start four rounds of lucky draws. (end)
