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jimu news reporter zhou dan

consumers who like to buy korean clothing are in luck! on september 13, wuhan hanzheng street yunshang wuhan international fashion center opened a new korean pavilion - pavilion a. it is reported that the total operating area of ​​pavilion a is 10,000 square meters. after half a year of investment promotion and business cultivation, it now has nearly 60 women's clothing brands with brand awareness and capabilities.

"before, i was the store manager of a store in hall b of the korean pavilion here. i felt that i had accumulated enough experience, so i wanted to try to start my own business again and give myself a chance." ke xiaoping, the 35-year-old manager of the echo brand in hall a, said that as early as 2015, she started a wholesale business in hanzheng street, but for various reasons, she suspended her entrepreneurial journey in 2018.

"from being my own boss, to being a store manager for others, and then to starting my own business again, i feel like i have experienced a lot and have a deeper understanding of the apparel industry." ke xiaoping said that when she was the store manager of hall b, she led the store employees to sell out the inventory through a live broadcast, and in 2021 she achieved an annual turnover of 12 million yuan. all these gave her the confidence to start a business again.

"yun shang provides our merchants with all-round guidance, from entry to opening, which is very meticulous." ke xiaoping introduced that there are currently more than 1,500 new models in the store. every tuesday and thursday, new clothes are released in south korea. she will select the styles online at the same time, and they will be shipped from south korea to china within three days. it can be said that the new models are released simultaneously with those in south korea.

yunshang wuhan international fashion center has a construction area of ​​560,000 square meters. it is a gathering place for live e-commerce in wuhan, a gathering place for leading han-style enterprises, and a gateway to the hanzheng street clothing market. among them, 240,000 square meters are original clothing procurement and wholesale centers, including 50,000 square meters of korean pavilion and 80,000 square meters of han-style men's clothing. in addition, there are trendy shoes area, children's clothing hall, second batch of men's clothing and other categories.

since its opening in august 2019, the project has been divided into four halls, a, b, c, and d. its first ip is located in the korean pavilion in hall b, which is known as the "eastern gate of wuhan". hundreds of korean clothing people have gathered here to run their business, and gradually derived a group of women's clothing brands with high-quality product selection capabilities, considerate service levels, and corporate management experience. women's clothing branding has become their imminent development need, and the korean pavilion area a came into being for this reason.

during the opening period, consumers can get a big opening gift package when they visit the store, and have the opportunity to receive multiple gifts such as a 50-yuan no-threshold coupon. many brands in hall a are as low as 50% off, and wuhan citizens have another good place to go shopping during the mid-autumn festival.

"after half a year of attracting and nurturing businesses, we now have nearly 60 women's clothing brands with brand awareness and capabilities." yunshang's relevant person in charge said that with the growth of china's clothing industry, domestic clothing design and production have been able to compete with korean design and production, and are more comprehensive in diversity. now there are also many chinese women's clothing stalls set up in dongdaemun clothing wholesale market in south korea, competing with korean clothing in the market.

(source: jimu news)

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