waves sing the mountains and rivers, china power construction real estate practices cultural innovation
2024-09-14
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how to lead the "cultural innovation" of the real estate industry? recently, a singing competition called "singing mountains and rivers" came to an end in beijing valley. in the high-spirited atmosphere of red songs, china power construction real estate gave a high-scoring answer.
the "little waves" singing competition lasted for more than 100 days, with more than 1,000 little waves from 8 major regions across the country participating. after multiple rounds of screening, 26 groups of contestants finally made it to the final stage. the entire competition was live broadcast, with nearly 5 million exposures, and more than 60,000 people participated in the little waves popularity vote. on the day of the final, a total of 100,000 online viewers and on-site audiences cheered for the children's outstanding performance.
in addition, the organizers of the finals specially invited national professional judges such as dai yuqiang, tian meirong, he yunyun, and chen leilin, who provided great support for the artistic growth of the young contestants with their professional vision and rich experience, helping the young contestants to continuously improve their singing skills and laying a solid foundation for the children's artistic journey.
"little waves" is the core ip cultural brand created by china power construction real estate we yue community, representing the hope and strength of the future society. the integration and collision of culture and real estate also made the community ip created by china power construction real estate quickly popular. from "little waves around the world" to "little waves book club", to "little waves paradise" and "little waves parent-child sports meeting", china power construction real estate continues to create opportunities for children to learn in activities and grow in experience. little waves sings a great future. china power construction real estate's investment and support for youth art education, as well as its spiritual nourishment for owners, all reflect its long-term vision and social responsibility.
it is worth mentioning that this competition specially selected beijing valley as the venue for the event. there are many cultural and spiritual spaces here, such as bookstores, libraries, art centers, and community activity centers. professional community organizers organize or assist owners in carrying out colorful festivals and community activities every year, allowing owners to connect through art and cultural activities, and try to co-build and share special activities and experiences with local residents as much as possible to create a life ip with local cultural characteristics.
as the initiator and organizer of the "little waves" series of activities, china power construction real estate not only endowed the "new wave" small owners with the vitality and vigor of the sea waves, but also successfully stimulated china power construction real estate's soft power in cultural construction. this powerful combination of music art + red culture is an innovative way to shape brand culture for the real estate industry.
china power construction real estate used the "singing contest" as a starting point to effectively combine "cultural activities + brand marketing". in the process of attracting attention and participation from the younger generation across the country, china power construction real estate has improved its brand awareness and reputation, and also shortened the emotional distance between the company and the owners, weaving a "closed-loop industrial chain" full of warmth, energy and social responsibility. in the current highly competitive environment of the real estate industry, china power construction real estate has brought new development inspiration to the real estate industry through this cultural penetration and innovation leadership.
wang haibo, chairman of powerchina real estate, said that the three-month music feast was a deep practice of powerchina real estate's social responsibility. going up the stairs, powerchina real estate will continue to be committed to creating "good houses, good services, and good communities" in the future, providing a better life experience for the majority of owners and friends, and through cultural activities, convey more positive energy and contribute to the cultural prosperity of society.
the paper reporter yu bingli
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