honda is optimistic about the chinese motorcycle market and will increase the proportion of local parts procurement
2024-09-13
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chongqing, september 13 (china news service) (reporter liu xian) "china is one of the most important motorcycle markets in the world, and china's medium and large displacement market will continue to grow." honda motor co., ltd. executive director, head of the two-wheel power products business unit, and general manager of the two-wheel business department minoru kato said that honda will expand the proportion of parts purchased in china.
the 22nd china international motorcycle expo was held at the chongqing international expo center from september 13 to 16. during the event, kato minoru made the above statement at the honda press conference.
the picture shows the honda booth. photo by liu xian, a reporter from china news service
"chinese domestic manufacturers are rapidly updating and launching attractive products. honda will also launch competitive products at a faster pace." kato minoru revealed that in the field of mid-range vehicles, adv350 will be launched soon. at the same time, honda is also developing new mid-range models equipped with four-cylinder engines. starting with the 650 series, honda will focus on mid-range models and introduce honda's electronic clutch technology to more models. in terms of intelligence, honda and local chinese manufacturers have jointly developed the honda smartphone interconnection system, which is progressing smoothly and is expected to be introduced in early 2025, and this new function will be gradually applied to mid- and large-displacement recreational models.
in terms of production, kato minoru said that honda will use the technical strength of china's motorcycle industry to expand the proportion of parts purchased in china and actively work on the localization of large-displacement models, with the aim of exporting china-made recreational models overseas in the future.
chongqing is a world-renowned motorcycle capital. according to public reports, chongqing currently has 43 motorcycle complete vehicle manufacturers and more than 400 large-scale parts and components enterprises, which have formed an annual comprehensive production capacity of 10 million complete vehicles and 20 million engines, as well as complete production capacity of engine frames, shock absorption capacity, instruments and other major general contractors. in the first half of 2024, chongqing exported 2.214 million motorcycles, ranking first in china.
will honda make strategic arrangements in chongqing?
in response to a question from a china news service reporter, atsushi ogata, executive vice president of honda motor (china) investment co., ltd. and general manager of honda motorcycle sales (shanghai) co., ltd., said that chongqing has gathered all the major domestic motorcycle brands in china. they have developed very rapidly and continuously launched new models, which has greatly promoted the rapid development of china's motorcycle industry. for honda, chongqing is an important area for gathering production supply chains. with the expansion of localized production of honda's recreational models, honda will also be more closely connected with chongqing's motorcycle industry in the future. in addition, in terms of sales store network, honda will build a "honda dream" sales network, which is expected to be linked with the chongqing region in 2025 to further meet the needs of the majority of local motorcycle users. (end)
