qunar: national day outbound travel bookings cover 144 countries and 1,597 cities
2024-09-13
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
red net time news september 12th(reporter he chao, correspondent xiao peng) the body is still there, but the heart is far away. there is still more than half a month before the national day holiday. although most domestic air ticket and hotel reservations have not yet started, most of the passengers who are ready to seize the last long holiday of the year to travel abroad have already placed orders. according to the big data of qunar platform, as of september 12, the number of international air ticket bookings for the national day has doubled compared with the same period last year, showing a strong willingness to consume outbound travel. outbound travel is more convenient, and reservations have spread across 1,597 cities in 144 countries. more than half of the new destination countries are african countries; outbound travel is also becoming more "downward", and the number of orders from residents living in third-tier and lower cities has increased by 2.5 times year-on-year, accounting for nearly 20%.
all businesses in the tourism chain are also preparing for battle. according to qunar's big data, with the recovery and increase of the supply of the entire chain of international flights, hotels and travel, the average price of outbound air tickets and hotels during the national day holiday has dropped by 15% and 9% respectively. although the market has continued the main theme of volume increase and price drop since this year, the volume increase is greater than the price drop, and the overall outbound travel market revenue during the golden week is expected to significantly exceed that of last year.
more than half of the new destinations added during the national day holiday are african countries
the top three booking growth rates are all along the silk road
from the perspective of international hotel bookings during the national day holiday, qunar data shows that the top 10 popular countries are: japan, thailand, south korea, malaysia, indonesia, the united states, singapore, russia, vietnam, and australia. asian countries occupy 8 seats, and there are 3 visa-free countries, indicating that with only 7 days of national day holiday, travelers traveling abroad still pay the most attention to convenience. the number of travel orders to the united states and russia has increased significantly, continuing the popularity since the summer vacation.
from the perspective of the cities with the highest number of outbound air ticket orders during the national day holiday, all of them are within a 5-hour flight circle. the top 10 cities are: hong kong, china, bangkok, thailand, kuala lumpur, malaysia, seoul, south korea, osaka, japan, tokyo, japan, singapore, bali, indonesia, phuket, thailand, and macau, china. this shows that hong kong and macau are still attractive during the national day holiday.
although most people choose "nearby", some travel experts go further to "try new things".
according to qunar's big data, the current national day outbound flight and hotel bookings have covered 1,597 cities in 144 countries. compared with last year's national day, 20 new countries have been added, including armenia, zambia, papua new guinea, north macedonia, guinea, gambia, libya, benin, cote d'ivoire, dominica, gabon, etc. in terms of the increase in national day flight and hotel bookings, the top 10 countries with the fastest rise in popularity are: azerbaijan, georgia, tajikistan, mexico, madagascar, cuba, morocco, guatemala, kazakhstan, montenegro.
cai muzi, a researcher at qunar big data research institute, analyzed that among the top 10 countries with the largest increase in bookings during the national day holiday, 5 are located on the silk road, and the top 3 are all countries along the silk road. the visa-free policy for azerbaijan and georgia has greatly boosted their tourism popularity. it is expected that with the advancement of the construction of the "air silk road" and the further increase in flights, the demand for tourism and trade along the silk road will continue to increase rapidly. in addition, more than half of the newly added destination countries are african countries, which is related to the increase in china-africa air routes and more frequent trade and tourism personnel exchanges. since last year, the construction of the "china-africa air express" has started. this year coincides with the 23rd anniversary of the establishment of the "china-africa cooperation forum". it is expected that the demand for flights and hotel bookings from china to africa will continue to grow rapidly.
1.2 billion people have never been abroad
the number of outbound orders from third-tier and lower cities increased 2.5 times during the national day holiday
judging from the number of international air tickets on qunar during the national day holiday, the current booking volume has doubled compared with the same period last year. judging from the orders for outbound air tickets, hotels and travel products, outbound travel is becoming more and more "downstream".
according to qunar's big data, as of september 12, 19% of the outbound travel orders during the national day holiday came from third-tier and lower cities. in terms of order volume, the number of orders from residents living in third-tier and lower cities increased by 2.5 times year-on-year, which is much higher than the average level; while the number of outbound travel orders from second-tier cities increased by 76% compared with last year, the number of orders from new first-tier cities increased by 45%, and the number of orders from first-tier cities remained basically the same.
which residents of third-tier and lower cities love to travel abroad the most?
judging from the national day international flight and hotel orders on qunar, the top 10 third-tier and below cities are: jiangmen, guangdong, liuzhou, guangxi, sanya, hainan, guilin, guangxi, shantou, guangdong, yangzhou, jiangsu, huzhou, zhejiang, weihai, shandong, zhanjiang, guangdong, and zhenjiang, jiangsu. guangdong and guangxi, with their open traditions, occupy 5 seats, and jiangsu and zhejiang, with their wealth among the people, occupy 3 seats.
in terms of age profile, residents of third-tier and lower-tier cities who travel abroad are younger. according to the national day outbound travel orders from third-tier and lower-tier cities, 70% are under the age of 33. this proportion is 22% higher than that of first-tier cities.
in terms of booking habits, travelers who traveled abroad for national day this year booked their trips an average of 62 days in advance. among them, residents of third-tier and lower-tier cities were the most "casual" in traveling abroad, booking an average of 58 days in advance, while residents of first-tier cities were the most planned, booking an average of 67 days in advance.
cai muzi, a researcher at qunar big data research institute, analyzed that this year's national day outbound travel orders increased significantly compared with last year. the fastest increase came from demand in third-tier and below cities, followed by second-tier and new first-tier cities, while first-tier cities remained basically unchanged. this is exactly the opposite of the overall development level of the city, which is in line with the economic law of "small base and fast growth", and also reminds us to look at the consumption trends in different urban markets in a differentiated manner.
according to data released by the national immigration administration, by the end of 2019, the number of mainland residents holding valid ordinary passports is expected to exceed 200 million. adding the number of new passports issued in the past four years, the number of domestic passports is less than 230 million, and there are still 1.2 billion people without passports. normally speaking, 1.2 billion people have never been abroad, and most of them are in non-first-tier cities.
in recent years, the number of countries with visa-free access has increased, and air tickets and hotels have become cheaper. the threshold for traveling abroad is becoming lower and lower, stimulating more and more residents in third-tier and below cities to meet their needs for traveling abroad, further narrowing the gap with first-tier cities in the volume of outbound travel orders. for residents in first-tier and new first-tier cities, what they need to meet is the upgraded needs for outbound travel such as long-distance tours and in-depth tours, and the average price per customer for outbound travel is still significantly higher than that of residents in third-tier and below cities.
in addition, judging from the consumer portraits and booking habits of qunar platform, travelers in third-tier and lower cities are younger, have more flexible time, and show stronger consumer confidence. residents of third-tier and lower cities mostly have stable working environments, lower living costs, and more disposable leisure time, which supports their strong growth potential in tourism consumption.
