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"technology empowers new culture and tourism, and creativity leads a new life." on september 12, the 2024 china international fair for trade in services culture and tourism services special event made a splendid appearance at shougang park. the scene was crowded with people participating in high-tech interactive experiences, taking an immersive tour of beijing's central axis, and watching wonderful peking opera performances. the audience felt the cultural charm of beijing in all aspects and was constantly surprised.

an immersive tour of beijing's central axis

use vr technology to see the great wall, travel through the central axis of beijing, appreciate the extraordinary talent of the great poet li bai in interactive games, make the architectural form of the national grand theater into a necklace and wear it on your body... the latest achievements of the creative transformation and innovative development of china's excellent traditional culture have been unveiled in this year's cultural and tourism service topic. historical and cultural heritage has not only come alive and moved, but has also permeated into all aspects of daily life without you realizing it.

"i'm here! i'm really in the painting!" in the "digital tour of the central axis·the vientiane of the capital" experience area of ​​gehua media, a visitor pointed at the big screen in front of him and shouted excitedly. on the screen, various shops are lined up around the temple of heaven's hall of prayer for good harvests, presenting a prosperous scene. among the pedestrians on the street, there are vendors doing business, patrolling guards, mothers holding their children, and a modern person who has traveled into the ancient painting with the help of technology. this "uninvited guest" can not only freely shuttle in the downtown area, but also walk into the shops, interact with the shop assistants, or chat with the guards to obtain relevant historical and cultural knowledge and complete various tasks.

"we have referred to a large number of ancient paintings and historical materials, and created a new long scroll with the central axis of beijing in the qing dynasty as the main content. it is presented using a large led screen or laser projection. through technologies such as a three-dimensional engine and fusion positioning algorithms, the audience can 'click to enter' for an immersive browsing experience." yang zhihua, deputy general manager of gehua design co., ltd., introduced that what is displayed this time is only a corner of the scroll. the complete version of the "digital tour central axis" will eventually be 100 to 200 meters long and 3.5 meters high, with online and offline scenes coexisting. the audience and the characters in the painting can achieve millisecond-level synchronous movement, and there will be more complete and interesting characters and plot lines, truly realizing "people traveling in the painting."

the successful inclusion of beijing's central axis in the world heritage list has greatly stimulated the research and development passion and inspiration of cultural and tourism practitioners. how to cleverly display the central axis has become one of the most popular topics at this year's ciftis. exhibitors use cutting-edge scientific and technological achievements, cross-border cooperation with well-known brands, or retain the most authentic traditional flavors, and use a variety of freshly-made cultural and creative products to vividly tell the historical status, cultural connotations and heritage application process of the central axis.

cultural and creative products related to beijing's central axis are also very popular.

in addition to the central axis, beijing's long-standing cultural business cards such as the great wall, the forbidden city, and the grand canal were also presented in various forms at the services trade fair. the six-sided square screen plus the naked-eye 3d technology are the most perfect fit for the caisson, an architectural component. in the "dome jade palace" digital art experience space, the audience can immersively appreciate the ever-changing caisson of longfu temple; with the help of virtual shooting and ai technology, the audience can ride a flying dragon to overlook the magnificent scenery of the grand canal, and can also generate their own creative videos; if you are too lazy to spend time taking ancient costume photos, facial capture travel photography can allow people to "change clothes in one second", easily generate qing dynasty costume photos of the forbidden city, and there are different scenes and styles for tourists to choose from... high technology is increasingly favored by the cultural and tourism industry. these technical means not only give new life to ancient culture, but also bring a different experience to cultural and tourism scenes.

peking opera "qi baishi" wins applause

the performing arts capital is home to a collection of excellent works. in this special exhibition on cultural tourism services, a large number of fine literary and artistic works produced in beijing are displayed together, and the audience is presented face to face with an intuitive interactive experience, allowing the charm of beijing-produced literary and artistic works to bloom in a small space.

the "performing arts capital opera rhythm new space" exhibition area in pavilion 9 was surrounded by audiences. on the stage, the beijing peking opera theater's newly edited peking opera "qi baishi" was being performed. the singing, recitation, acting and fighting were compact and smooth, and the singing and rhyme were sonorous and long, which attracted cheers from the audience. according to reports, during this services trade fair, many representative works of beijing's literary and artistic masterpieces, such as the peking opera "qi baishi" by the beijing peking opera theater, "children's opera club: three wonders of face painting opera" by the starry drama village, and "butterfly lovers" by the china puppet theater, will be presented at the exhibition site. in order to meet the needs of parent-child families, performance experience interaction and performance peripheral sales have also been added. during the intervals between performances, parents can bring their children to integrate into the immersive performance experience, listen to the common sense of opera, learn the charm techniques of "hand, eye, body, method and step", and unlock a different kind of exhibition fun.

the "beijing big audiovisual" exhibition area, which covers more than 1,000 square meters, is the largest thematic exhibition area in the cultural tourism service section of this ciftis. the "2024 beijing big audiovisual art exhibition" is being held here, focusing on the creation of beijing's audiovisual art masterpieces since 2023. eight beijing-produced film highlights or clips, such as "article 20", "annual meetings cannot stop", "the disappearing her", and "solid as a rock", were played on the spot, and beijing-produced tv series such as "my altay", "the story of roses", and "south to north" set up scene reproduction check-in areas on the spot. among them, the key work "my altay" has become a popular check-in place in this exhibition area. the exhibition area uses a 6-meter arc-shaped large screen as the background, slowly spreading the beautiful scenery of altay that has not been disturbed by the world, allowing the audience to feel every frame of nature's gift. as the scene changes, the audience seems to be in the play, walking side by side with the characters on the boundless grassland, feeling the tranquility and grandeur from the distant border.

witness the magnificent journey of the trisolar expeditionary fleet

the cultural and technological reception room in hall 9 houses the mr mixed reality all-in-one machine pico 4 ultra, the vr interactive game "the three-body problem: expedition", and the great wall carefully crafted using digital movie-level special effects technology and several huge high-definition screens... the shocking visual experience, rich interactive experience, and interesting level-breaking games tell the story of the new cultural productivity.

the audience took photos with the intelligent opera robot.

in "da vinci: wings of fantasy" created by the mr mixed reality all-in-one pico 4 ultra, the audience feels like they are in the depths of history, exploring side by side with leonardo da vinci, and appreciating the magic of mr interactive drama. by swiping the scroll "suspended" in the air, paintings instantly surround the audience, and the audience immediately finds themselves in a small art gallery. here, the audience can also experience the ultimate feast for science fiction fans written by liu cixin - "the three-body problem". "the three-body problem: expedition" created by pico and three-body universe is vividly presented in pico 4 ultra, allowing the audience to instantly immerse themselves in the "three-body game" described in the original work, experience the wonders of dehydration and immersion, and witness the magnificent journey of the three-body expedition fleet.

the digital art installation "freeze time and gather treasures" fascinated the audience mr. zhao. the feeling of roaming in the precise internal mechanical structure of the water method clock made him exclaim again and again: "it's amazing!" wang zhiou, founder of blackbow, told reporters that the digital art installation "freeze time and gather treasures" restores the appearance and internal components of the cultural relics with high precision. it has a multi-dimensional perspective inside and outside the installation, forming a unique digital cultural relic viewing experience, allowing visitors to deeply experience the exquisite design of the water method clock cultural relic in an immersive and from-the-outside-to-the-inside way.

on the big screen, the digital ip of "guardian" in the whale world dream series also attracted attention. sheng jianyu, it director of whale world technology, told reporters that this is based on the ancient architectural elements in traditional chinese culture, extracting the "five ridges and six beasts" on the eaves of ancient buildings as a design blueprint, creating the images of various mythical beasts on the edges of the ridges, and thus creating an ancient mythological story. "guardian" integrates cutting-edge technologies such as a1gc (generative artificial intelligence technology), non-sensing interaction, and multi-person interaction." sheng jianyu said.