beijing launches "double olympic 100" high-quality event system to accelerate the construction of an international event city
2024-09-13
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original title: beijing releases "double olympic 100" high-quality event system to accelerate the construction of an international event city
xinhua news agency, beijing, september 12 (reporter li chunyu) at the main forum on sports services of the china international fair for trade in services held on the 12th, beijing released the "double olympic 100" high-quality event system, focusing on introducing 20 top international events, 30 high commercial value events, and 50 local influential events to accelerate the construction of an international event city.
"beijing will give full play to its advantages as a 'double olympic city', adhere to an international perspective, implement differentiated policies and make dynamic adjustments to form a 'double olympic 100' high-quality event system that is horizontally connected and vertically connected," said wang ling, director of the beijing sports competition management and international exchange center, at the main forum. "we plan to initially complete the layout of the event system in 2025, basically form the event system in 2026, and comprehensively enhance the event brand in 2027."
according to the event system, beijing will rely on the "dual olympic venues" resources to focus on introducing and hosting a number of international sports organizations' calendar events for a long time, including the upcoming world table tennis professional league (wtt) china grand slam, china open, as well as the international skating union short track speed skating world championships, the international ski federation snowboard and freestyle skiing big air world cup and other top international events, to achieve balanced development of summer and winter events and full utilization of venue resources.
in terms of high commercial value events, beijing plans to introduce and create events with strong viewing appeal, strong market appeal, high youth participation, and mature business models. wang ling introduced that beijing will promote the healthy development of professional clubs in the "three major balls", hold emerging sports events such as skateboarding, roller skating, and street dance, promote parent-child events such as the spartan warriors tournament, and activate the event economy and sports consumption.
in addition, beijing will integrate existing event resources, upgrade and transform them in all aspects, form a new ip called "beijing open", achieve event activity with points every week and rankings every month, promote the upgrading of sports events such as the "hundred teams cup" football tournament that have distinctive beijing characteristics, a long development history, and a broad mass base, strengthen event brand cultivation, event history inheritance, and event management model innovation, and further enhance the influence of local events.
during this ciftis, many events such as bmx, cycling, and parkour were held in the shougang park, and wtt and the world badminton federation were invited to promote their event brands, continuously stimulating the public's enthusiasm for participation. "sports promote cooperation and exchanges, and services empower industrial development." yang haibin, deputy director of the beijing sports bureau, said that beijing will give full play to the driving role of events in the sports industry and make sports a beautiful business card for the capital's international exchanges and interactions.
source: xinhuanet
