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(photo source: photo taken by titanium media app)

september and october are supposed to be the happiest days of the year for all liquor practitioners, but this year's "golden september and silver october" failed to excite the industry. although the entire industry is working hard to welcome the "double holidays", many liquor practitioners have confirmed that liquor has experienced the "coldest mid-autumn festival in the past decade".

titanium media app noticed that perhaps affected by the worsening market pessimism, on september 12, the a-share liquor sector fluctuated and fell, and many individual stocks fell to a new low.

however, the "cold" market has also changed. recently, titanium media app visited the market and found that during the mid-autumn festival this year, many wineries increased their promotion efforts and the "opening rate" was high. in addition, the price of liquor, which "must rise during festivals", not only did not rise this year, but it continued to fall. under such circumstances, wine merchants who are already under inventory pressure are more cautious in purchasing goods this year.

liquor industry launches "reverse red envelope" war, and internal "opening rate"

by the end of august, all listed liquor companies will report their first-half results, and the liquor market in the first half of 2024 will be clear. the entire liquor industry has shifted from competition for existing stocks to competition for shrinking stocks, and the entire industry is facing challenges of sluggish sales and high inventory.