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[yang xi] newjeans live broadcast controversy! unreasonable father, mother who wants to leave, she who is in debt and broken by the company

the domestic entertainment melon that was sparked by shandong yu jie’s talk show is still growing.

the korean entertainment industry next door was not to be outdone. just yesterday, the korean girl group new jeans secretly did a live broadcast behind the company's back, demanding fair treatment, and finally got their account blocked.

five little girls "live broadcast" their protest against the company, and the story behind it is also very interesting.

the popular girl group sued the company during live broadcast?

let me first introduce the girl group new jeans who are doing live broadcasts to those of you who are watching the show.

this is a new girl group launched in 2022 by ador, a label under the korean entertainment company hybe. there are five members in total. the girls are all very young. the oldest was born in 2004 and the youngest was born in 2008.

those who are familiar with korean entertainment must be familiar with the company hybe. the famous bts and the very popular boy group seventeen in the past two years are from this company.

backed by a big company, new jeans has only debuted for two years, but it has a strong momentum of development. it is also considered a popular girl group among the fifth-generation girl groups, with popular music sources and even a high-end collaboration for each member.

such a young and popular girl group should be the one that the company strongly supports.

but in last night’s live broadcast, the members publicly accused the company and said that they had suffered workplace bullying in the company. what is going on?

yesterday’s live broadcast was not long, so i will give you the key points:

first of all, the sisters talked about the reason for the live broadcast. it was because they had communicated with the representative of hybe but it was not smooth, so they chose this method.

their appeal and purpose for starting the live broadcast is to hope that their former producer min hee-jin can return to ador and continue to run new jeans.

for the sake of their former leader, they also called hybe an "inhumane" company.

at the same time, they also talked about the workplace bullying they experienced in the live broadcast.

the first was that their private information (videos, medical records, etc.) from their trainee period was leaked some time ago. they found the company, but the company did not take any positive measures. instead, their representative min hee-jin was fired.

the second is that they are isolated from other people in the same company.

one of the members, hanni, shared an incident when she was at hybe. she met other groups from the same company and the group’s manager while getting her makeup done. she greeted them politely, but was asked by the manager to “ignore her” and not to let his own members greet them.

this treatment made them feel anxious and dissatisfied.

the new representative the company gave them made them feel insecure, and the directors and teams they had worked with before would also face replacements. in this situation, they could no longer tolerate it and chose to go live to attack hybe.

i hope min hee-jin can come back, and i hope hybe will stop interfering with the development of new jeans.

finally, they gave the company 14 days to handle the issue during the live broadcast.

well, these sisters are really courageous, but can their demands really be achieved?

today's statement from hybe is clearly a negative answer.

because min hee-jin is not a nobody, her sisters are just collateral damage caused by this high-level power struggle.

in other words, when they still chose to stand with min hee-jin during the live broadcast, the result was already determined.

when mom and dad quarrel, they want mom?

another key figure in this storm, min hee-jin, is a "strange person" who has witnessed the ups and downs of korean entertainment and capital.

so far, her career can be roughly divided into three stages: rising - returning to the palace - being fired。

at the beginning, min hee-jin was just a graphic designer who joined sm entertainment and worked diligently as a slave in the company. unexpectedly, her overflowing talent could not be contained, and the various creative designs she made for the company's artists became more and more brilliant. she was promoted from designer to creative director, and she has created popular looks for many of the company's artists.

the most classic one is the white t-shirt and denim look in girls' generation's "gee", which creates a refreshing and youthful feeling in the y2k style.

there is also f(x)'s "pink tape", a retro cassette in pink, paired with the members' black and white looks, which looks eye-catching and fashionable, and directly won min heejin the german red dot design award.

so during the sm period, min hee-jinexcellent creative and experimental approach to art directionit changed the previous formulaic style of korean idols, and their works gradually became popular, making many idols famous.

however, life as a slave is not easy. min hee-jin said that after becoming a director of sm, she sometimes had to participate in the shooting of four or five mvs in a month, which made her physically and mentally exhausted.

so in 2019, zhen jie simply left sm and went to the rival company hybe (formerly bighit music). here she began to prepare for the company's first girl group, which the media named "min hee-jin girl group".

unfortunately, due to the special period, the "min hee-jin girls group" failed to debut as planned. at the end of 2021, hybe established a new independent subsidiary ador and let min hee-jin serve as the representative director. under her arrangement, on august 1, 2022, the girl group newjeans finally debuted!

in order to make the group naihong, min xizhen also made enough selling points. she filmed two versions of the mv "cool with you", a and b, and invited zheng haojuan from "squid game" to star in the b version.tony leunglet’s act together.

in the end, new jeans lived up to expectations, quickly became popular, and won many awards such as mama. it is rumored that in 2023 alone, it earned ador more than 110 billion won in revenue.

also in 2023, something big happened in the korean entertainment industry - hybe acquiredlee soo manof shares, and secured the position of sm’s largest shareholder in advance!

at that time, there was also news that hybe would send min hee-jin to manage sm affairs after the acquisition.

all of a sudden, netizens were so excited to read a thrilling novel that they all prepared to watch the drama of "empress xi returns to the palace"!

unexpectedly, what was welcomed was not a thrilling story of the heroine's revenge, but a sadistic love drama about "mom and dad are getting divorced, so who should take care of new jeans?"

in april this year, the long-hidden conflict was on the verge of breaking out. hybe suddenly accused min hee-jin and another management member of wanting to "seize power" and wanting to split ador. after investigation, hybe asked min hee-jin to resign as ceo of ador.

hybe claims to have discovered an "ador internal document" that lays out a strategy to turn the company into a shell company

but min hee-jin refused.

hybe accused her of "seizing power" and she dissed the other party's new girl group for plagiarizing new jeans. both sides tried to avoid the main issue, but neither of them gave the other an easy time.

the issue even escalated to metaphysics, with hybe issuing a statement saying that min hee-jin was guided by a shaman in handling important company matters and had leaked the personal information of job applicants.

min hee-jin held a press conference and burst into tears, saying, "i wanted to die, but how could i be separated from new jeans? my heart aches when i think about this!"

as parents are fighting, newjeans' stay or departure is widely watched.

the fans are also divided into two camps. some think that min hee-jin is the weaker party in front of hybe and is often marketed as a "crazy woman" by the other party; another group mocks her as "aunt min" and thinks that the success of new jeans is inseparable from the huge investment of hybe.

while breastfeeding her baby, zhen fei also won a victory - at the end of may, the court ruled to agree with min hee jin's application for a preliminary injunction prohibiting hybe from exercising voting rights. in other words, min hee jin can continue to serve as the ceo of ador, and zhen fei is safe!

if hybe wants to fire her without a shareholder vote, it will have to pay a fine of 20 billion won.

the result was that new jeans was severely neglected. as early as may, the parents of a member revealed that bang si hyuk often ignored new jeans and the children were embarrassed to be ignored.

according to the revelations made during new jeans' live broadcast, hybe is still asking min hee jin to provide new jeans with plans for future activities within two months despite the ongoing dispute, so they are still working hard for their dreams and hope that the problem can be resolved as soon as possible.

but they didn't expect that on august 27, min xizhen was suddenly fired! they also learned about it from the news!

the devastated children had no choice but to do a live broadcast without telling the company, but the video was deleted three hours after it was posted, and some of their mvs were also taken down.

at present, there is no movement from zhenfei, but many people suspect that zhenfei is behind this live broadcast of new jeans. it seems that this quarrel between parents will continue.

is being sacrificed a destiny?

after learning about min hee-jin's story, you will realize that the sisters' attempt to get concubine zhen back is basically impossible to achieve.

new jeans’ current situation is not very good. their ending has already been written for them by other korean entertainment groups.

in the first case,they failed to stand in the team and were ignored by the company and chose to hide, the accumulated fans slowly lost. being hidden away is a fatal blow to a group.

take the example of the girl group f(x), which many people regret. although sulli left the group at that time, the four members continued to perform as a group and even held their own concert.

originally, fans thought that the storm was over and that the future of the four-member f(x) was still promising, but the group's activities were interrupted by the company.

they stopped producing records for f(x) and transferred min hee-jin, who was in charge of the group at the time, to design albums for their junior group red velvet. f(x) was officially shelved as they would not make a comeback without an album.

it was not until 2019 that luna and amber chose not to renew their contracts. later, krystal jung and victoria song also chose not to renew their contracts after they expired. all members of f(x) completely left sm. it did not disband but it was better than disbanding.

and this is most likely the path that new jeans will take after being shelved.

the second case,embark on the difficult road of contract termination.

unwilling to be managed by hybe, but wanting to work with min hee-jin, terminating the contract and starting over became the only way for new jeans. but terminating a contract is never that simple.

last year, the termination of the contract of the korean girl group fifty fifty attracted widespread attention.

these sisters are different from nj, who "chooses who to side with when parents fight". after their debut, one of their songs became a hit, and they asked to terminate the contract with the company just 7 months after their debut.

the sisters said it was the company's problem. they not only failed to give them a clear settlement, but also forced them to work even when they were not in good health.

the company representative also came out to protest his innocence and released an audio recording, saying that the girls wanted to terminate the contract because they were instigated by other people. he sold his watches and cars to help the group debut, and as soon as one of their songs became popular, other people wanted to reap the benefits.

he really couldn't understand why he even instigated a few girls to terminate the contract.

as for the final result, the contract was successfully resolved, but claims were also made, and several sisters were called ungrateful by korean netizens. it is still unknown whether they can perform again.

it can only be said that after this battle, it is almost inevitable that newjeans will fall from the first echelon of the fifth-generation group.

this may be good news for other fifth-generation girl groups facing fierce competition. then which of the remaining fifth-generation girl groups will reach the top?

ive, which has the topic figure jang won-young, has always been very popular, although it has been criticized for having only good looks and talent. however, its last comeback ranked zero.

aespa, backed by sm, is currently on tour, but the biggest problem of this group is that they have no fans. however, when they returned in june, their music performance was very good, which can be regarded as a good start in the first half of the year.

as for lesserafim, they went to coachella and their opening mic performance can only be described as tragic, but they just won an award recently and have hybe behind them, so they may very well become the company's next target after this incident.

the only creative group in the fifth generation, (g)i-dle, has caused controversy in the lyrics of its other songs after the hit song "tomboy". but the bigger problem is that the contract of tian xiaojuan, who is responsible for the creation, is about to expire.

as for itzy, if jyp cannot provide better packaging, it will be difficult for the group, which has debuted for five years, to make another breakthrough. they just have to rely on their comeback in october.

in this game, the several fifth-generation groups with good momentum basically have their own shortcomings, and it is a pity that newjeans, who was the most likely candidate before, is gone.

sister e's conclusion

i saw many people saying that it was stupid for these girls to go live and attack the company. from the perspective of a social animal who has been devastated by working, it is indeed stupid.

as an employee of a company, you have given your boss a "14-day restriction" and asked for something impossible like asking min hee-jin to come back. after experiencing a little bit of social abuse, what you might be asking is for the company to treat you better while the group is still popular.

but from the perspective of the younger sisters, for a group of young girls whose average age is under 20, the idea of ​​wanting to fight the company on their own is not too outrageous.

as spectators, we can only wish them good luck. maybe zhenfei will have some more tricks up her sleeve later?

today's topic is:

do you think new jeans will be shelved?

come to the comment section and tell us~