banks open “night schools”, what do they teach?
2024-09-13
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panax notoginseng, chili pepper, dendrobium stock solution...
the 7th shanghai counterpart region
specialty products exhibition
more than 300 companies from wenshan, yunnan
for shanghai citizens and platform companies
offering over 4,600 categories of special products.
participating entrepreneurs are busy with on-site sales during the day
at night, i rushed to the bank of shanghai
what do banks teach in “night schools”?
teach live streaming! cultivate leaders!
shanghai bank is well aware that the key to rural revitalization lies in people. in order to activate the endogenous driving force of rural revitalization, starting from 2023, it will join hands with shanghai vegetable (group) co., ltd. to launch the "leading goose" support plan, inviting leaders of rural enterprises and cooperatives in paired areas to form a "leading goose" study and inspection team to come to shanghai for inspection and study.
this year, when shanghai bank surveyed the needs of "leading geese", it found that they were more interested in live streaming. the local government also said that although wenshan's agricultural products such as panax notoginseng, honey, and dendrobium are well-known locally, they have always been "kept in seclusion" and need a channel for external publicity. the three parties hit it off and decided to start with e-commerce live streaming to make wenshan's agricultural products "out of the mountains and out of the circle".
to this end, shanghai bank and shanghai vegetable group invited live streaming practice and operation experts and g60 city live streaming room partners to teach targeted live streaming skills for agricultural products on short video platforms. from the general background of agricultural products e-commerce and the live streaming process, operation strategies, sales talk, live streaming review, etc. of agricultural products on various platforms, they systematically and comprehensively sorted out the key points of live streaming of agricultural products through short videos, so that rural enterprises and cooperatives can "sell online with confidence."
shanghai bank coordinated with its shinan branch to vacate a conference room and use it as a training venue. taking into account the busy schedules of entrepreneurs and heavy sales tasks during the day, it proposed holding "night schools" during the entrepreneurs' participation in special product fairs, so that trainees can work with peace of mind during the day and come to night school to "recharge" in their spare time at night.
during the 7th shanghai specialty products fair, the training course for the "leading goose" support program launched around live streaming sales started as scheduled, with more than 20 companies participating in the training on the same day.
"our company just started live streaming, and the teacher's class just answered my questions." wang ping, the founder of a brand from wenshan, shared. this female entrepreneur, who has been rooted in wenshan for more than 20 years, is committed to extracting the original liquid from wenshan geographical indication protected products such as panax notoginseng and dendrobium to make skin care products.
now, on the basis of assisting the paired regions to form characteristic industries, shanghai bank and shanghai vegetable group have joined hands to deepen the "three-end linkage" of production, circulation and consumption, and create a full-chain assistance model from consumption to industry, helping more characteristic agricultural products in the paired regions to "jump out of the mountains" and "show off in the circle". they have successively promoted yanshan vegetables, characteristic fruits, and yellow beef to be awarded the title of "one hundred counties and one hundred products", and have been listed on the shanghai consumer assistance work platform and the "one hundred counties and one hundred products" micro-official website and live broadcast room.
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