meituan vice president chen rongkai: online and offline integration is still one of the most effective ways to stimulate consumption
2024-09-13
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beijing news shell finance (reporter chen weicheng) on september 12, the 2024 china international fair for trade in services (ciftis) opened. among them, chen rongkai, vice president of meituan, said at the e-commerce conference that online and offline integration is still one of the most effective ways to activate consumption.chen rongkai mentioned, "since beijing launched the application for the central axis to be listed as a world heritage site, the public's attention to the central axis has continued to grow, which has also given us a lot of inspiration. first of all, the demand for tourism consumption continues to remain active, and tourism has a significant effect on driving consumption in multiple scenarios of life services. tourism has changed from traditional sightseeing tours to a full-scale life experience."chen rongkai believes that local cuisine, as a "city business card", has become increasingly prominent in driving the development of cultural tourism. in addition, online and offline integration is still one of the most effective ways to activate consumption. the "hundred flavors, thousands of stores, wonderful central axis" food check-in event currently launched on dianping has received more than 10 million views and attention, and the number of comments related to the event has increased by more than 140% year-on-year. while helping consumers explore restaurants and food, they can also learn about the stories and charm behind the restaurants along the central axis.this year, meituan participated in the exhibition for the fifth time, and brought its drones, automatic delivery vehicles, meituan medicine shopping and many other businesses to the ciftis. chen rongkai said that meituan will help improve the quality and efficiency of service retail through technological innovation and stimulate market consumption potential.
editor: yue caizhou
proofread by mu xiangtong
