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drinking a bottle of dongpeng special drink is equivalent to eating nearly 15 sugar cubes?

recently, some media conducted sugar content tests on beverages.

each bottle (500ml) of dongpeng special drink has the highest sugar content (66.5g), which is above the recommended daily added sugar intake "warning line" for adults (50g).

is that equivalent to drinking one bottle a day, still exceeding the limit?

how much does a bottle of dongpeng special drink, which has such a high sugar content, cost?

recently, dongpeng beverage released its latest financial report.

i just did some research and it's about 1.12 yuan...

one,

first, the performance is very good.

dongpeng beverage's half-year revenue was 7.873 billion yuan, a year-on-year increase of 44.19%, continuing its high growth.

profited 1.731 billion in half a year, a year-on-year increase of 56.23%!

the gross profit margin is 44.60% and the net profit margin is 21.99%.

what a profit!

87% of dongpeng beverage’s revenue comes from its major product dongpeng special drink.

what are the advantages of dongpeng? ! cheap!

take dongpeng special drink as an example:

500ml dongpeng special drink is sold on the shelf for 5 yuan;

in comparison, the competing brand red bull next door sells for more than 6 yuan for 250ml.

everyone thinks that most people who drink dongpeng special drink are transport drivers or manual workers.

however, according to the financial report, dongpeng special drink's drinking customers include white-collar workers from the internet, advertising, and education and training industries, and the age group is also tending to be younger and more white-collar.

what's going on?

workers no longer drink coffee, but drink dongpeng special drink instead? !

two,

but although dongpeng special drink is delicious, don’t drink too much!

regarding the issue of "consumer reports", 12 types of functional drinks were sent to a third-party authoritative testing agency for testing.

among them, each bottle (500ml) of dongpeng special drink has the highest sugar content (66.5g), which exceeds the "warning line" (50g) of daily added sugar intake for healthy adults in my country recommended by the chinese nutrition society.

drinking one bottle is equivalent to consuming 14.6 sugar cubes.

drinking one bottle a day is over the limit?

in response to this, dongpeng beverage responded:

one bottle per day is recommended.

it is cheap, but as for health, it depends on your choice.

what is quite interesting is that dongpeng beverage once mentioned in its financial report that in recent years consumers are more pursuing "healthy" attributes, and low sugar or even zero sugar is an important selling point. dongpeng beverage has therefore launched a number of sugar-free teas.

hahaha, this fight between left and right is quite interesting!

also, is dongpeng special drink cheap?

i calculated that the cost of dongpeng special drink 500ml, which sells for 5 yuan per bottle, is only:

1.12 yuan.

look, dongpeng special drink sold a total of 160.48 tons in the first half of the year, with revenue of 6.855 billion yuan and cost of 3.606 billion yuan.

based on this calculation, the ex-factory price of 500ml dongpeng special drink is approximately 2.14 yuan and the cost is 1.12 yuan.

the cost is 1.12 yuan, sold to dealers for 2.14 yuan, and sold to consumers for 5 yuan...

the beverage business is like this~

like most beverage companies, dongpeng beverage is also an advertising enthusiast. it first gained popularity with the slogan “when you are tired and sleepy, drink dongpeng special drink”.

in the first half of the year, dongpeng beverage spent 1.225 billion yuan on sales, of which 573 million yuan was on advertising and promotion.

in contrast, the money spent on research and development is not even a fraction of it.

as for beverages, there is nothing much to research and develop.

three,

in fact, this year, dongpeng special drink’s stock price has performed well.

as a result, the boss lin muqin and his son have been ranked as the richest people in shanwei for several consecutive years, with their latest net worth reaching 38 billion.

however, executives and shareholders frequently sell off their holdings…

since the beginning of this year, junzheng investment, the second largest shareholder of dongpeng beverage, has begun to frequently reduce its holdings.

this year, the nine announcements released by dongpeng beverage were all related to junzheng investment's reduction of holdings.

this is not the first time that junzheng investment has reduced its holdings. from september 2022 to may 2024, junzheng investment has cashed out more than 2.825 billion yuan.

at present, junzheng investment’s shareholding ratio has dropped to 4.999975%, and it is no longer a shareholder holding more than 5% of the company’s shares.

junzheng investment was established in 2016 and was the only major external shareholder of dongpeng beverage before its ipo.

such an "old friend" began to "run away" frequently after the stock ban was lifted, which made people think too much.

in fact, when it comes to reducing holdings, dongpeng beverage is an old player.

at the end of may last year, as many as 13 shareholders and directors, supervisors and senior managers of dongpeng beverage sold a total of 7.4395 million shares of dongpeng beverage, accounting for 2% of the total share capital, and cashed out 1.369 billion yuan, which attracted attention for a time.

these are the people who know the company best.

although the company's performance was obviously very good and it was still growing at a high rate, they sold their holdings as soon as the ban was lifted.

it can only be understood as asking for money!

lin muqin, founder of dongpeng beverage, image source: visual china, authorized

but apart from anything else, dongpeng beverage is still very generous in paying salaries to its executives.

look, 24.76 million was spent in just half a year.

a total of 51.36 million was spent last year.

they are also very generous in distributing dividends to shareholders.

since its listing in may 2021, it has distributed a total of 3 billion yuan in dividends in three years.

among them, the direct dividends obtained by the major shareholder lin family exceeded 1.8 billion yuan.

you are still short of money, should you sell off your shares to cash out? !

don't know!