2024-09-12
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"i take a one-hour nap in my skyworth car every day at noon, and all my sub-health problems have almost disappeared..."
recently, at the 2024 yabuli entrepreneurs 20th summer annual meeting, the remarks made by huang hongsheng, founder of skyworth group and kaiwo new energy vehicle group, caused widespread controversy.
in a short period of time, skyworth auto's repeated marketing activities around the topic of "health preservation" have attracted much attention from all parties in the market.
a reporter from china consumer news visited the site and learned that the only dealer of skyworth in beijing was in the process of withdrawing from the network. a salesperson at tianjin longxiang skyworth experience center said that skyworth had just launched the health 3.0 optional package.only has the function of monitoring health indicators。
the only distributor in beijing
business is slow and i suspect i will quit the website
skyworth auto is a new-energy vehicle brand. backed by skyworth group, it is committed to creating a new generation of smart, environmentally friendly and technological new energy vehicle products.
recently, a reporter from china consumer news called skyworth auto’s customer service hotline to inquire about the relevant “health preservation” function information, and the other party said"i am not very clear about the relevant content, please ask the local dealer for details"later, the reporter checked the dealer information on skyworth auto's official website and found that there was one skyworth auto dealer and two service providers in beijing.beijing boyi star automobile sales and service co., ltd.it is the only dealer of skyworth auto in beijing.
at 4 p.m. on september 4, the reporter saw that beijing boyizhixing automobile sales and service co., ltd. in the beichen asian games village automobile trading market in dongsanqi, changping district, beijing, was empty during business hours on a weekday. all lights in the store were turned off, and there was only a lonely display car covered with a car cover in the showroom, which was in sharp contrast to the busy scenes in the surrounding car dealers and used car sales stores.
▲the only dealership of skyworth auto in beijing was empty during business hours. photo by wu bofeng
the reporter saw a few skyworth ev6 model brochures and a sales consultant's business card on the table, but no other information was displayed. the reporter immediately called the sales consultant.received the reply "this number is not available"。
merchants nearby revealed to reporters that due to the general business conditions of the store, the company is basically deserted after noon every day, and it is normal for it to be closed all day.
on september 5, the reporter reported the situation to skyworth automotive customer service, who saidthe dealer is in the process of withdrawing from the network, it is recommended that reporters contact the tianjin longxiang skyworth experience center, which is closest to beijing.
feature "health"
it is a health option package that sells for 10,000 yuan
tianjin longxiang skyworth experience centera salesperson told the reporter: "the boss pays more attention to the concept of car-home integration, so health and wellness are one of the characteristics of our products. using a car will help human health." according to him, skyworth auto has just launched the health 3.0 optional package, which includes car health cushions, sleeping pillows and cameras to monitor people's heart rate, with a cost of about 10,000 yuan. "if you want a higher level of in-car health quality, you can choose to buy this optional package, which can be installed in all skyworth auto models." the salesperson said.
the reporter learned that the so-called health 3.0 optional package is actually a health monitoring system that can monitor multi-dimensional health indicators such as sleep, blood oxygen, heart rate, etc. the system is not a professional medical device.only has monitoring function, but cannot achieve treatment effectaccording to reports, the system can provide health warnings by comparing the data collected daily with the database. abnormal data indicates that there is a problem with the body. if the abnormality is serious or the body is really unwell, an online doctor or emergency doctor can be called through the car phone.
during the interview, the reporter repeatedly asked skyworth auto and its dealers whether there was any argumentation and scientific testing basis. all parties involved in skyworth auto responded to the question with "personal feelings".
“health preservation” as a selling point
can easily mislead consumers
it is understood that skyworth auto's predecessor was tianmei auto, which later obtained the skyworth auto trademark from skyworth group and began to enter the public eye. however, skyworth auto's overall sales are not ideal, with an average monthly sales of about 1,000 vehicles since 2023. in the collision test results published by china automotive evaluation, which has a full score of five stars, one of skyworth's models only received a one-star rating. the scores in occupant protection and active safety were completely unsatisfactory; and in the side column collision and multiple active safety tests, it even scored zero points.
some people believe that even if the statement made by the founder of skyworth auto has not been verified, it is just verbal and he does not need to bear any legal responsibility for it. but is this really the case?
the anti-unfair competition law stipulates that "business operators shall not make false or misleading commercial advertisements about the performance, function, quality, sales status, user evaluation, honors, etc. of their products, so as to deceive or mislead consumers";
the consumer protection law stipulates that "business operators shall provide consumers with truthful and comprehensive information on the quality, performance, use, validity period, etc. of goods or services, and shall not make false or misleading propaganda."
when companies promote such functions involving health improvement, they must ensure that the functions they promote have reliable scientific basis and actual effect support, so as to avoid legal and trust crises caused by exaggerated false propaganda.
produced by the new media editorial department of china consumer news
source/china consumer news·china consumer network
reporter/wu bofeng
editor/pei ying
producer/he yongpeng ren zhenyu
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